Sport marketing’s past, present and future: An introduction to contemporary issues in sports marketing
Argyro Elisavet Manoli
1. Brand consistency and coherency at the London 2012 Olympic Games
James Andrew Kenyon, Argyro Elisavet Manoli and Guillaume Bodet
2. Sponsorship programmes and corruption in sport: management responses to a growing threat
Samantha Roberts, Simon Chadwick and Christos Anagnostopoulos
3. Social media and sports: driving fan engagement with football clubs on Facebook
Leonor Vale and Teresa Fernandes
4. There goes my hero again: sport scandal frequency and social identity driven response
Sarah J. Kelly, Clinton S. Weeks and P. Monica Chien
5. Exploring value co-creation in Fan Fests: the role of fans
Dimitrios Kolyperas and Leigh Sparks
6. The influence of sport sponsorship on brand equity and purchase behavior
Charitomeni Tsordia, Dimitra Papadimitriou and Petros Parganas
7. Role of the stadium in the value enhancement process of a rugby union match
Jérôme Boissel, Véronique des Garets and Véronique Plichon
Biography
Argyro Elisavet Manoli is Associate Professor of Marketing and Management in Bergamo University. Following a career as a sports marketeer, she began her academic career in the UK. Her research interests focus on two broad areas, marketing communications management and integrity management in the context of sport.
