1st Edition

International Competitiveness and Global Markets Marketing Capabilities of Exporting SMEs

218 Pages 7 B/W Illustrations

by Routledge

218 Pages 7 B/W Illustrations

by Routledge

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Description

This book provides a systematic review of the marketing capabilities of exporting small and medium-sized enterprises (SMEs). It identifies key gaps in existing research and offers new directions for future exploration. With a focus on the capabilities required for successful exporting, the book develops a unified perspective on this fragmented yet critical area of study. Readers will gain... Read more

1 Introduction to marketing capabilities of exporting SMEs 2 Comprehensive definition and classification of SMEs 3 The economic and strategic importance of SMEs in global markets 4 Pathways to internationalization: how SMEs expand globally 5 Understanding marketing capabilities for international competitiveness 6 Systematic literature review: insights into marketing capabilities of exporting SMEs 7 Future research directions on marketing capabilities for exporting SMEs: emerging themes, gaps, and unanswered questions 8 Conclusion: key takeaways on marketing capabilities and export success for SMEs