1. The digital marketing landscape
2. Search engine optimization
3. Website development
4. The retail website
5. The b2b website
6. Advertising online
7. Email marketing
8. Marketing on social media
9. Metrics and analytics
Biography
Alan Charlesworth has been involved in what is now commonly referred to as ‘digital marketing’ in either practical, training, research, advisory, consultancy or academic roles since 1996.
"This is a great introduction to digital marketing, which gets students’ up-to-speed in an easily digestible way. It covers some of the key areas of digital marketing communications, such as SEO, search engine advertising, email, etc. I highly recommend this book if you want something that explains key concepts in a clear and easy way, without the jargon."
Tanya Hemphill, Senior Lecturer in Strategic & Digital Marketing at Manchester Metropolitan University, UK
