As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in these environments.
Owing to an emphasis on cross-border interactions, international business is a politicised field, and this book provides readers with the tools to deepen their understanding not only of the actions that companies might take but also of the economic, societal, cultural and political frameworks affecting how decisions are made.
With a refreshing realism in its approach, this book will be perfect brief reading for students required to understand the obstacles that global business practitioners must overcome to succeed.
2. International Business Theories
3. The Politics of International Business
4. Ethics and International Business
5. Cultural Environment
6. Foreign Market Entry
7. Multinational Organisations and Paradigms
8. International Upstream Operations
9. Marketing in MNEs
10. Multinational Finance
11. Management of People in MNEs
12. The Future of International Business
"An informed and valuable introduction to international business explaining the terminology and drivers in a clear and engaging way."
Nina Seppala, UCL, UK