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Absolute Essentials of International Business book cover

1st Edition

Absolute Essentials of International Business

By Alan Sitkin, Karine Mangion-Thornley Copyright 2021
158 Pages 22 B/W Illustrations
by Routledge

158 Pages 22 B/W Illustrations
by Routledge

158 Pages 22 B/W Illustrations
by Routledge
Also available as eBook on:
As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in these environments. Owing to an emphasis on cross-border interactions, international business is a... Read more

Foreword

1. Introduction

2. International Business Theories

3. The Politics of International Business

4. Ethics and International Business

5. Cultural Environment

6. Foreign Market Entry

7. Multinational Organisations and Paradigms

8. International Upstream Operations

9. Marketing in MNEs

10. Multinational Finance

11. Management of People in MNEs

12. The Future of International Business

Biography

Alan Sitkin is Senior Lecturer in International Business and Sustainability at Regent's University London. He recently served eight years in London Borough of Enfield as Councillor and Cabinet Member for Economic Regeneration. This followed a previous fifteen year career in International Finance working out of Paris, Zurich and London.

Karine Mangion-Thornley is Senior Lecturer in Business and Management and Human Resources at Regent’s University London, UK.

"An informed and valuable introduction to international business explaining the terminology and drivers in a clear and engaging way."

Nina Seppala, UCL, UK

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