Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.
The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.
This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.
Table of Contents
Part 1: Strategic Management and its Purpose
1. Overview of Strategic Management and Strategy
2. Purpose: vision, mission and values
Part 2: Strategic Objectives and Analysis
3. Strategic Objectives
4. The External Environment
5. The Internal Environment
Part 3: Strategy
6. Business-level Strategy
7. Corporate-level Strategy
8. Global-level Strategy
Part 4: Managing Strategy in Action
9. Strategy Implementation
10. Strategic Control
11. Strategic Leadership
Barry J. Witcher is Emeritus Reader of Strategic Management at the Norwich Business School, University of East Anglia. He has taught at Strathclyde University and Durham University and published in many of the world’s leading management journals.
Absolute Essentials of Strategic Management is an absolute essential for students on a range of business and management courses and practicing managers interested in the seminal and classical works that have shaped strategic management. Its concise and engaging style makes it the ultimate companion for learned colleagues from neighbouring disciplines also curious about this dynamic and all-embracing field of study and application.
Dr Vinh Sum Chau, Senior Lecturer in Strategy, Kent Business School,University of Kent