This volume serves as a critical examination of the discourses at play in the higher education system and the ways in which these discourses underpin the transmission of neoliberal values in 21st century universities. Situated within a Critical Discourse Analysis-based framework, the book also draws upon other linguistic approaches, including corpus linguistics and appraisal analysis, to unpack the construction and development of the management style known as managerialism, emergent in the 1990s US and UK higher education systems, and the social dynamics and power relations embedded within the discourses at the heart of managerialism in today’s universities. Each chapter introduces a particular aspect of neoliberal discourse in higher education and uses these multiple linguistic approaches to analyze linguistic data in two case studies and demonstrate these principles at work. This multi-layered systematic linguistic framework allows for a nuanced exploration of neoliberal institutional discourse and its implications for academic labor, offering a critique of the managerial system in higher education but also a larger voice for alternative discursive narratives within the academic community. This important work is a key resource for students and scholars in applied linguistics, Critical Discourse Analysis, sociology, business and management studies, education, and cultural studies.
List of tables and figures
Chapter 1 – Critical University Studies: Defining a Field
Chapter 2 – The Student as Consumer and Commodity
Chapter 3 – Marketing the Goods
Chapter 4 – Language and Audit Culture 1: Research and Performance Management
Chapter 5 – Language and Audit Culture 2: The Case of the Teaching Excellence Framework
Chapter 6 – Colonising the Corporate Academic
Chapter 7 – Conclusions and Possibilities for Contesting the Discourse
Glossary of terms
Routledge Critical Studies in Discourse publishes high quality original research monographs broadly in the area of critical discourse studies. It seeks theoretically innovative and empirically rigorous research that advances our critical understanding of the interrelations of discourse and social processes, including all aspects of power relations (such as maintenance and perpetuation of dominance; negotiations of power and resistance; as well as solidarity formations for group empowerment). The series supports interdisciplinary research, and welcomes investigations of new topics, domains, issues, frameworks and methods, as well as fresh perspectives on established ones, from a variety of international and cultural contexts. A broad understanding of "discourse" is adopted in the series to include systematic and explicit analyses of spoken/written language and other modes of semiosis (e.g. visual images, sounds, gestures and actions).