1st Edition
Academics Going Public How to Write and Speak Beyond Academe
Chapter 1: Introduction
Marybeth Gasman
Chapter 2: Professors and the Press
Scott Jaschik
Chapter 3: Writing Opinion Articles
Donald E. Heller
Chapter 4: The Art and Science of Sharing BIG IDEAS in Academic Public Speaking
Terrell L. Strayhorn
Chapter 5: Using Social Media to Promote Scholarship: Amplify, Magnify, Clarify:
Richard J. Reddick
Chapter 6: Crafting an Online Scholarly Identity: Invention and Representation:
Dafina-Lazarus Stewart
Chapter 7: Social Media Use for Survey Distribution
Shonteria L. Johnson, Noah D. Drezner, Jason C. Garvey, & Michael Bumbry
Chapter 8: How to Write an Influential Press Release
Kat Stein
Chapter 9: Handling Hecklers, Controversy, and Backlash
Marybeth Gasman
Chapter 10: Concluding Thoughts
Marybeth Gasman
About the Contributors
Biography
Marybeth Gasman is Professor of Higher Education at the University of Pennsylvania and is Director of the Penn Center for Minority Serving Institutions.
"Whether a reader is more comfortable with traditional media or with reaching out through social media, this compilation has something for everyone...This book was written primarily by and aimed at scholars in the field of higher education, but the lessons contained in it are applicable across all disciplines."
-- Kristina Killgrove, Assistant Professor of Anthropology, University of West Florida
