1st Edition
Advertising, The Uneasy Persuasion Its Dubious Impact on American Society
By Michael Schudson
Copyright 2013
336 Pages
by
Routledge
336 Pages
by
Routledge
336 Pages
by
Routledge
Also available as eBook on:
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.
Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of... Read more
Acknowledgements. Preface to the paperback edition. Introduction. 1. The advertiser’s perspective 2. What advertising agencies know 3. The consumer’s information environment 4. An anthropology of goods 5. Historical roots of consumer culture 6. The emergence of new consumer patterns: a case study of the cigarette 7. Advertising as capitalist realism 8. An evaluation of advertising. Afterword. Notes. Index.
Biography
Michael Schudson
