Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society, 1st Edition (Paperback) book cover

Advertising, The Uneasy Persuasion

Its Dubious Impact on American Society, 1st Edition

By Michael Schudson


336 pages

Purchasing Options:$ = USD
Paperback: 9781138966185
pub: 2015-11-26
Hardback: 9780415817936
pub: 2013-03-21
eBook (VitalSource) : 9780203582749
pub: 2013-06-26
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What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.

Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.

‘Dispassionate, open-minded and balanced … he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review

First published in 1984.

Table of Contents

Acknowledgements. Preface to the paperback edition. Introduction. 1. The advertiser’s perspective 2. What advertising agencies know 3. The consumer’s information environment 4. An anthropology of goods 5. Historical roots of consumer culture 6. The emergence of new consumer patterns: a case study of the cigarette 7. Advertising as capitalist realism 8. An evaluation of advertising. Afterword. Notes. Index.

About the Series

Routledge Library Editions: Advertising

Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertising and The Economics of Advertising, this set provides in one place a wealth of important reference sources from a wide range of authors expert in the field.

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Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Advertising & Promotion