Routledge Library Editions: Advertising

Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertising and The Economics of Advertising, this set provides in one place a wealth of important reference sources from a wide range of authors expert in the field.

  • The Economic Implications of Advertising (RLE Advertising) book cover

    The Economic Implications of Advertising (RLE Advertising)

    1st Edition

    By Otto John Firestone

    Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition,…

    Paperback – 2015-12-21
    Routledge
    Routledge Library Editions: Advertising

  • Outdoor Advertising book cover

    Outdoor Advertising

    1st Edition

    By Richard Nelson, Anthony Sykes

    The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary…

    Paperback – 2015-11-26
    Routledge
    Routledge Library Editions: Advertising

  • Commercial Advertising book cover

    Commercial Advertising

    1st Edition

    By Thomas Russell

    The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples…

    Paperback – 2015-11-26
    Routledge
    Routledge Library Editions: Advertising

  • Advertising Today and Tomorrow book cover

    Advertising Today and Tomorrow

    1st Edition

    By W.A. Evans

    Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip…

    Paperback – 2015-11-26
    Routledge
    Routledge Library Editions: Advertising

  • Advertising A New Approach book cover

    Advertising A New Approach

    1st Edition

    By Walter Taplin

    Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions.…

    Paperback – 2015-11-26
    Routledge
    Routledge Library Editions: Advertising

  • Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society book cover

    Advertising, The Uneasy Persuasion

    Its Dubious Impact on American Society, 1st Edition

    By Michael Schudson

    What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or…

    Paperback – 2015-11-26
    Routledge
    Routledge Library Editions: Advertising

  • Advertising and Psychology book cover

    Advertising and Psychology

    1st Edition

    By Leslie Ernest Gill

    The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation,…

    Paperback – 2015-11-26
    Routledge
    Routledge Library Editions: Advertising

  • Advertising at the Crossroads book cover

    Advertising at the Crossroads

    1st Edition

    By Max A. Geller

    Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to…

    Paperback – 2015-11-26
    Routledge
    Routledge Library Editions: Advertising

  • Advertising Explained book cover

    Advertising Explained

    1st Edition

    By Dennis Caton

    This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches…

    Paperback – 2015-11-26
    Routledge
    Routledge Library Editions: Advertising

  • The Economics of Advertising book cover

    The Economics of Advertising

    1st Edition

    By Frederic Wilfred Taylor

    What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a…

    Paperback – 2015-11-26
    Routledge
    Routledge Library Editions: Advertising

  • The Business of Advertising book cover

    The Business of Advertising

    1st Edition

    By Clarence Moran

    The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905.…

    Paperback – 2015-11-26
    Routledge
    Routledge Library Editions: Advertising

  • Planning Advertisements book cover

    Planning Advertisements

    1st Edition

    By Gilbert Russell

    The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before…

    Paperback – 2015-11-26
    Routledge
    Routledge Library Editions: Advertising

  • Routledge Library Editions: Advertising book cover

    Routledge Library Editions: Advertising

    1st Edition

    Edited by Various

    Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertising and The Economics of…

    Hardback – 2013-03-21
    Routledge
    Routledge Library Editions: Advertising