1st Edition
The Economic Implications of Advertising (RLE Advertising)
By Otto Firestone
Copyright 1967
232 Pages
by
Routledge
228 Pages
by
Routledge
232 Pages
by
Routledge
Also available as eBook on:
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a... Read more
Introduction. 1. Definition 2. Advantages 3. Disadvantages 4. Expenditures 5. Comparison 6. Stability 7. Productivity 8. Quality 9. Innovation 10. Investment 11. Consumer 12. Costs 13. Payment 14. Inflation 15. Competition 16. Tax 17. Findings 18. Implications. Appendix. Index.
Biography
Firestone, Otto
