The Business of Advertising: 1st Edition (Paperback) book cover

The Business of Advertising

1st Edition

By Clarence Moran

Routledge

232 pages

Look Inside
Purchasing Options:$ = USD
Paperback: 9781138997714
pub: 2015-11-26
SAVE ~$10.39
$51.95
$41.56
x
Hardback: 9780415818001
pub: 2013-03-21
SAVE ~$27.00
$135.00
$108.00
x
eBook (VitalSource) : 9780203582466
pub: 2013-05-02
from $25.98


FREE Standard Shipping!

Description

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business.

First published in 1905.

Table of Contents

1. The Business of Advertising and its Utility 2. The History of Advertising 3. The Business of Mural Advertising 4. The Business of Advertising in the Press 5. The Business of Advertising by Circular 6. Art and Advertising: The Pictorial Poster 7. The Bill-Posters’ Associations and their Censorship Committees 8. The Taxation and Rating of Advertisements 9. Restrictions on Advertising 10. The Problem of Control. Appendices. 1. Bye-Laws of the London County Council with Regard to Flash and Search Lights 2. Usual Definition of a Sky Sign 3. The Farnworth Clause 4. The Dover Clause. Index.

About the Series

Routledge Library Editions: Advertising

Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertising and The Economics of Advertising, this set provides in one place a wealth of important reference sources from a wide range of authors expert in the field.

Learn more…

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS002000
BUSINESS & ECONOMICS / Advertising & Promotion
SOC000000
SOCIAL SCIENCE / General