Routledge Library Editions: Advertising  book cover
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Routledge Library Editions: Advertising

Edited By

Various




ISBN 9780203079157
Published July 14, 2021 by Routledge
2840 Pages

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Book Description

Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertising and The Economics of Advertising, this set provides in one place a wealth of important reference sources from a wide range of authors expert in the field.

Table of Contents

Advertising and Psychology Leslie Gill  Advertising at the Crossroads Max A. Geller  Advertising Explained Dennis Caton  Advertising Today and Tomorrow W.A. Evans  Advertising, A New Approach Walter Taplin  Advertising, the Uneasy Persuasion Michael Schudson  Commercial Advertising Thomas Russell  Outdoor Advertising Richard Nelson and A. E. Sykes  Planning Advertisements Gilbert Russell  The Business of Advertising Clarence Moran  The Economic Implications of Advertising Otto John Firestone  The Economics of Advertising Frederic Taylor

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Editor(s)

Biography

Multivolume collection by leading authors in the field.