Introduction. Foreword. Part 1. 1. Poster Sites and Poster Contractors 2. The Outdoor Advertising Agency 3. Poster Design 4. Poster Printing Part 2. 5. Outdoor Advertising – The Medium 6. Using Outdoor Advertising 7. The Outdoor Agency in Action Part 3. 8. Measuring the Poster Audience 9. Further Development Part 4. 10. Social Aspects of Outdoor Advertising 11. The Town and Country Planning Act. References. Appendices. 1. The Population of Great Britain & Northern Ireland 2. Costs of Poster Campaigns 3. Transportation Advertising – Traffic and Poster Sizes 4. Transportation Advertising – Schedules and Costs 5. Standard Conditions of Trading 6. Sections 31 and 32 – The Town and Country Planning Act, 1947 7. Glossary.
Biography
C. B. Wrey, R. Nelson, A. E. Sykes
