1st Edition

Planning Advertisements





ISBN 9781138994959
Published November 26, 2015 by Routledge
208 Pages

USD $54.95

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Book Description

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

First published in 1935.

Table of Contents

1. Planning an Approach to Advertisements  2. Distributing the Advertiser’s Merchandise and the Advertiser’s Message  3. Planning the Advertiser’s Message – 1  4. Planning the Advertiser’s Message – 2  5. Twenty Ways of Planning Advertisements  6. Planning Advertisements Design  7. Planning a Form Letter  8. Using the Hoardings  9. Planning a Poster  10. Planning Advertising to the Retail Trade  11. Planning Advertisement Films and Broadcasting  12. The Advertiser in Search of an Agent.

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