192 Pages
by
Routledge
192 Pages
by
Routledge
192 Pages
by
Routledge
Also available as eBook on:
The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on.
Modern advertising presents its message in a... Read more
Preface. 1. Introduction 2. Media 3. Advertising Research 4. The Mind 5. Attention 6. Attention Factors in Advertising 7. Apperception and Interest 8. Psychology and the Layout 9. Imagination 10. Motivation 11. Habit 12. Feeling and Emotion 13. Intelligence 14. Sympathy and Suggestion 15. Various Advertising Appeals 16. Remembering 17. Association 18. Volition 19. Conclusion. Bibliography. Index.
Biography
Leslie Gill
