1st Edition

Alphabet The Becoming of Google

By Micky Lee Copyright 2019
124 Pages 4 B/W Illustrations
by Routledge

124 Pages 4 B/W Illustrations
by Routledge

124 Pages 4 B/W Illustrations
by Routledge

Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player. The establishment of the parent company, Alphabet, shows the company is... Read more

1. Introduction  2. History  3. Economic profile  4. Political profile   5. Cultural profile  6. Conclusion

Biography

Micky Lee is an associate professor of media studies at Suffolk University, Boston, MA, USA. She has published in the areas of feminist political economy, information, technologies, and finance. Her latest books are Understanding the Business of Global Media in the Digital Age and Bubbles and Machines: Gender, Information, and Financial Crises.