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American Film Market Presents: American Film Market Presents


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The Business of Film A Practical Introduction

The Business of Film: A Practical Introduction

3rd Edition

By Stephen R. Greenwald, Paula Landry
October 27, 2022

This updated third edition introduces readers to the business of film at every stage of the filmmaking lifecycle, from planning and production to financing, marketing, and distribution. Celebrated authors Stephen R. Greenwald and Paula Landry offer a practical, hands-on guide to the business ...

Filmmakers and Financing Business Plans for Independents

Filmmakers and Financing: Business Plans for Independents

9th Edition

By Louise Levison
March 24, 2022

This updated ninth edition of Louise Levison’s ultimate filmmaker’s guide provides easy-to-follow steps for writing an investor-winning business plan for independent films. This new edition includes information on current distribution models and the evolving digital streaming service ...

Investing in Movies Strategies for Investors and Producers

Investing in Movies: Strategies for Investors and Producers

2nd Edition

By Joseph N. Cohen
December 31, 2021

In this second edition of Investing in Movies, industry veteran Joseph N. Cohen provides investors and producers with an analytical framework to assess the opportunities and pitfalls of film investments. The book traces macroeconomic trends and the globalization of the business, including the rise ...

The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release

The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release

1st Edition

By Russell Schwartz, Katherine MacDonald
August 26, 2019

Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a ...

The Business of Media Distribution Monetizing Film, TV, and Video Content in an Online World

The Business of Media Distribution: Monetizing Film, TV, and Video Content in an Online World

3rd Edition

By Jeffrey C. Ulin
June 18, 2019

In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from ...

Understanding the Business of Media Entertainment The Legal and Business Essentials All Filmmakers Should Know

Understanding the Business of Media Entertainment: The Legal and Business Essentials All Filmmakers Should Know

2nd Edition

By Gregory Bernstein
June 13, 2019

This revised edition of Understanding the Business of Media Entertainment is an indispensable guide to the business aspects of the entertainment industry, providing the information you need to break in and to succeed. Written in a clear and engaging tone, the second edition of this book covers ...

The Producer's Business Handbook The Roadmap for the Balanced Film Producer

The Producer's Business Handbook: The Roadmap for the Balanced Film Producer

4th Edition

By John J. Lee, Jr., Anne Marie Gillen
October 30, 2017

Gain a comprehensive understanding of the business of entertainment and learn to successfully engage in all aspects of global production with the revised and updated 4th edition of The Producer's Business Handbook. Learn how to cultivate relationships with key industry players including domestic ...

Music Rights Unveiled A Filmmaker's Guide to Music Rights and Licensing

Music Rights Unveiled: A Filmmaker's Guide to Music Rights and Licensing

1st Edition

By Brooke Wentz, Maryam Battaglia
October 02, 2017

Music Rights Unveiled provides an inside look at the complex world of music rights for film and video and includes step-by-step guidance to navigate these tricky waters. Authors Brooke Wentz and Maryam Battaglia share their decades of expertise in this user-friendly guide, designed ...

Crowdsourcing for Filmmakers Indie Film and the Power of the Crowd

Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd

1st Edition

By Richard Botto
September 25, 2017

Whether you’re a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure, or a product to promote. But how do you rise above the noise? In Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd, Richard Botto explains how to put ...

Scheduling and Budgeting Your Film A Panic-Free Guide

Scheduling and Budgeting Your Film: A Panic-Free Guide

2nd Edition

By Paula Landry
July 05, 2017

Budgeting and scheduling are easy in principle but hard in practice. The successful producer has a solid plan for juggling dozens of activities and costs while retaining the flexibility to cope with those inevitable last-minute changes and stay on course. Preplanning the budget and schedule of any ...

Investing in Movies Strategies for Investors and Producers

Investing in Movies: Strategies for Investors and Producers

1st Edition

By Joseph N. Cohen
May 15, 2017

Investing in Movies: Strategies for Investors and Producers is a useful guide for investors and producers looking for an analytical framework to assess the opportunities and pitfalls of film investments. The book traces macroeconomic trends and the globalization of the business, as well as the ...

Producing for Profit A Practical Guide to Making Independent and Studio Films

Producing for Profit: A Practical Guide to Making Independent and Studio Films

1st Edition

By Andrew Stevens
June 22, 2016

In Producing for Profit: A Practical Guide to Making Independent and Studio Films, Andrew Stevens provides real-world examples and his own proven techniques for success that can turn passion into profit. Far more than just theory, the book outlines practical applications that filmmakers of all ...

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