When it was published in 2008, Richard Thaler and Cass Sunstein’s Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore. One of the keys to Nudge’s success is Thaler and Sunstein’s ability to create a detailed and persuasive case for their take on economic decision-making. Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. The discipline challenges much conventional economic thought – which works on the basis that, overall, humans make rational decisions – by focusing instead on the ‘irrational’ cognitive biases that affect our decision making. These seemingly in-built biases mean that certain kinds of economic decision-making are predictably irrational. Thaler and Sunstein prove themselves experts at creating persuasive arguments and dealing effectively with counter-arguments. They conclude that if governments understand these cognitive biases, they can ‘nudge’ us into making better decisions for ourselves. Entertaining as well as smart, Nudge shows the full range of reasoning skills that go into making a persuasive argument.
Table of Contents
Ways in to the Text
Who are Richard H. Thaler and Cass R. Sunstein?
What does Nudge: Improving Decisions About Health, Wealth, and Happiness Say?
Section 1: Influences
Module 1: The Author and the Historical Context
Module 2: Academic Context
Module 3: The Problem
Module 4: The Author's Contribution
Section 2: Ideas
Module 5: Main Ideas
Module 6: Secondary Ideas
Module 7: Achievement
Module 8: Place in the Author's Work
Section 3: Impact
Module 9: The First Responses
Module 10: The Evolving Debate
Module 11: Impact and Influence Today
Module 12: Where Next?
Glossary of Terms
People Mentioned in the Text
Mark Egan is a doctoral candidate in behavioural science at the University of Stirling Management School. He holds an MSc in human decision science from Maastricht University and, in addition to his doctoral research, works with the Behavioural Insights Team advising the UK government on behavioural science and policy decisions.
Thaler and Sunstein create persuasive arguments and dealing effectively with counter-arguments. This little booklet explores this seminal work. It offers an additional learning resource structuring and explaining the main contents. It is structured in three main parts: influences, ideas, and impact.
Lucia A. Reisch Journal of Consumer Policy