1st Edition
An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy How to Create Uncontested Market Space
Ways In to the Text
Who are W. Chan Kim and Renée Mauborgne?
What does Blue Ocean Strategy Say?
Why does Blue Ocean Strategy Matter?
Section 1: Influences
Module 1: The Author and the Historical Context
Module 2: Academic Context
Module 3: The Problem
Module 4: The Author's Contribution
Section 2: Ideas
Module 5: Main Ideas
Module 6: Secondary Ideas
Module 7: Achievement
Module 8: Place in the Author's Work
Section 3: Impact
Module 9: The First Responses
Module 10: The Evolving Debate
Module 11: Impact and Influence Today
Module 12: Where Next?
Glossary of Terms
People Mentioned in the Text
Works Cited
Biography
Dr Andreas Mebert holds a PhD in business administration from the University of Manchester.
Stephanie Lowe holds an MSc in global media and journalism from the London School of Economics.
