3rd Edition
Applied Public Relations Cases in Stakeholder Management
- Applied Public Relations: Maintaining Mutually Beneficial Systems of Stakeholder Relationships
- Stakeholders: Employees
- Stakeholders: Communities
- Stakeholders: Consumers
- Stakeholders: Media
- Stakeholders: Investors
- Stakeholders: Members and Volunteers
- Stakeholders: Governments and Regulators
- Stakeholders: Activists
- Stakeholders: International Cultures
Appendix A: International Association of Business Communicators Code of Ethics
Appendix B: Public Relations Society of America Code of Ethics
Biography
Kathy Brittain Richardson is a professor of communication at Berry College, Rome, Georgia, where she has served as provost since 2013.
Marcie Hinton teaches public relations in the journalism/mass communication department at Murray State University.
The cases presented in the third edition of Richardson and Hinton’s Applied Public Relations will appeal to faculty and students alike. Organized by stakeholder group, the cases are fresh, involving a wide range of organizations and activists, and sure to provoke dynamic class discussions about strategy, tactics and ethics. Dr. Karen Russell, Associate Professor, Public Relations, Jim Kennedy New Media Professor, University of Georgia
