Routledge Communication Series

Series Editors: Jennings Bryant, Dolf Zillmann

The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.

  • Sex, Love, and Romance in the Mass Media

    Analysis and Criticism of Unrealistic Portrayals and Their Influence, 2nd Edition

    By Mary-Lou Galician

    This accessible yet research-based text offers both foundational theories and practical applications of analysis and criticism of mass media portrayals of sex, love, and romance in a wide variety of mass media, from entertainment to advertising to news. The multidisciplinary methodological…

    Paperback – 2017-01-31 
    Routledge
    Routledge Communication Series

  • Strategic Social Media

    By Kelli Matthews

    Strategic Social Media provides an essential tool for contemporary public relations, tying new technologies and strategies of social media use to foundational PR values. Introducing readers to various social media channels available for use in PR campaigns, the text also provides a theoretical…

    Paperback – 2016-11-01 
    Routledge
    Routledge Communication Series

  • The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 6th Edition

    By Helen Katz

    The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various…

    Paperback – 2016-09-13 
    Routledge
    Routledge Communication Series

  • Handbook of Communication and People With Disabilities

    Research and Application

    Edited by Dawn O. Braithwaite, Teresa L. Thompson

    This Handbook represents the first comprehensive collection of research on communication and people with disabilities. The editors have brought together original contributions focusing on the identity, social, and relationship adjustments faced by people with disabilities and those with whom they…

    Paperback – 2016-08-31 
    Routledge
    Routledge Communication Series

  • Media Education and the Liberal Arts

    A Blueprint for the New Professionalism

    By Robert O. Blanchard, William G. Christ

    This book provides academic reformers with a blueprint for tackling the upheaval facing media education. It calls for a new professionalism that rejects the status quo, reflects the mission and diversity of individual programs, and demands a redefinition of both traditional media studies and the…

    Paperback – 2016-08-31 
    Routledge
    Routledge Communication Series

  • New infotainment Technologies in the Home

    Demand-side Perspectives

    Edited by Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh Dholakia

    As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that…

    Paperback – 2016-08-31 
    Routledge
    Routledge Communication Series

  • Negative Political Advertising

    Coming of Age

    By Karen S. Johnson-Cartee, Gary Copeland

    This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both…

    Paperback – 2016-08-31 
    Routledge
    Routledge Communication Series

  • The Poll With A Human Face

    The National Issues Convention Experiment in Political Communication

    Edited by Maxwell Mccombs, Amy Reynolds

    In 1996, the National Issues Convention (NIC) assembled a national sample of 459 Americans on the campus of the University of Texas at Austin. This diverse group of Americans was seen and heard nationally. They spent three days in small group discussions of major public issues and participated in…

    Paperback – 2016-08-31 
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    Routledge Communication Series

  • The Cognitive Bases of Interpersonal Communication

    Edited by Dean E. Hewes

    Our interpretations of the world we live in, and the people and institutions that comprise it, are acquired through complex interactions among what we believe to be true, what the world is, and/or what others think it is. Understanding those complex interactions is one of the most important goals…

    Paperback – 2016-08-31 
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    Routledge Communication Series

  • Fund Raising and Public Relations

    A Critical Analysis

    By Kathleen S. Kelly

    This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication…

    Paperback – 2016-08-31 
    Routledge
    Routledge Communication Series

  • Media Effects and Society

    2nd Edition

    By Elizabeth M. Perse, Jennifer Lambe

    Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and…

    Paperback – 2016-08-29 
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    Routledge Communication Series

  • Balancing the Secrets of Private Disclosures

    Edited by Sandra Petronio

    This book joins together disclosure, privacy, and secrecy to pursue a greater understanding of how people are both public and private in their interactions. To be social yet autonomous, known yet unknown, independent yet dependent on others is essential to the communicative world. How do people…

    Paperback – 2016-08-16
    Routledge
    Routledge Communication Series

  • Crisis Communications

    A Casebook Approach, 5th Edition

    By Kathleen Fearn-Banks

    Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,…

    Paperback – 2016-08-04
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    Routledge Communication Series

  • Social and Cultural Aspects of Vcr Use

    By Julie Dobrow, Julie Dobrow

    Edited by Julia R. Dobrow

    First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.…

    Paperback – 2016-07-11
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    Routledge Communication Series

  • Show Me the Money

    Writing Business and Economics Stories for Mass Communication, 3rd Edition

    By Chris Roush

    Show Me the Money is the definitive business journalism textbook that offers hands-on advice and insights into the job of a business journalist. Chris Roush draws on his experience as both a business journalist and educator to explain how to cover businesses, industry and the economy, as well as…

    Paperback – 2016-06-21
    Routledge
    Routledge Communication Series

  • New Communication Technologies in Developing Countries

    By Jarice Hanson, Uma Narula

    This volume explores how a number of developing countries -- including India, Malaysia, Columbia, Brazil, and Saudi Arabia -- are responding to the pressures of the information society. Infrastructural development, policies, and social systems are investigated, and models of information…

    Paperback – 2016-05-31
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    Routledge Communication Series

  • Planning Strategic Interaction

    Attaining Goals Through Communicative Action

    By Charles R. Berger

    In an earlier era, the communication field was dominated by the study of mediated and unmediated message effects during which considerable research focused on the attitudinal and action consequences of exposure to messages. A more catholic purview of the communication process exists today. This…

    Paperback – 2016-05-31
    Routledge
    Routledge Communication Series

  • Media Education Assessment Handbook

    Edited by William G. Christ

    Assessing media education is a formidable task because both assessment and media education are complex and controversial concepts. Assessment, which can take place at the individual student, class, sequence, program, department or unit, and university levels, is questioned in terms of reliability,…

    Paperback – 2016-05-13
    Routledge
    Routledge Communication Series

  • American Pragmatism and Communication Research

    Edited by David K. Perry

    This monograph examines the past, present, and potential relationship between American pragmatism and communication research. The contributors provide a bridge between communication studies and philosophy, subjects often developed somewhat in isolation from each other. Addressing topics, such as…

    Paperback – 2016-05-13
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    Routledge Communication Series

  • formative Evaluation for Educational Technologies

    By Barbara N. Flagg, Barbara N. Flagg

    Edited by Barbara N. Flagg

    The designers of educational or training programs that employ electronic technology might have many questions about a project while it is still in the early stages of development. For instance: Is the program's presentation too simple, or too complex for its target audience? Does the pacing of the…

    Paperback – 2016-05-13
    Routledge
    Routledge Communication Series

  • Power in the Classroom

    Communication, Control, and Concern

    Edited by Virginia P. Richmond, James C. McCroskey

    In the belief that power is something that is negotiated by participants in the instructional process and with the goal of understanding how communication and power interact, this book looks at power and instruction in many different ways. Drawing from the lessons of the social sciences generally,…

    Paperback – 2016-02-29
    Routledge
    Routledge Communication Series

  • Reconstructing Communicating

    Looking To A Future

    By Robyn Penman

    In this innovative and potentially controversial book, Penman examines the future of communication as a discipline. She foresees a time in which communicating is conceived as a social construction process, in the anticipation that this will allow a genuine practical response to contemporary social…

    Paperback – 2016-02-29
    Routledge
    Routledge Communication Series

  • Explaining One's Self To Others

    Reason-giving in A Social Context

    Edited by Margaret L. McLaughlin, Michael J. Cody, Stephen John Read

    To date, the study of communicated explanations has been, at best, unsystematic. There has been little recognition that many, if not most, explanations are eventually delivered to a hearer or hearers. These potential audiences constrain the way the explanation is ultimately shaped. Similarly,…

    Paperback – 2016-01-20
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    Routledge Communication Series

  • Deceptive Advertising

    Behavioral Study of A Legal Concept

    By Jef Richards

    This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this…

    Paperback – 2016-01-20
    Routledge
    Routledge Communication Series

  • Statistical Methods for Communication Science

    By Andrew F. Hayes

    Statistical Methods for Communication Science is the only statistical methods volume currently available that focuses exclusively on statistics in communication research. Writing in a straightforward, personal style, author Andrew F. Hayes offers this accessible and thorough introduction to…

    Paperback – 2015-11-24
    Routledge
    Routledge Communication Series

  • Classroom Communication and Diversity

    Enhancing Instructional Practice, 3rd Edition

    By Robert G. Powell, Dana L. Powell

    Classroom Communication and Diversity provides a useful framework for helping both new and experienced teachers and instructors navigate the communication challenges in today’s diverse classroom. It encourages teachers to reflect on how their personal cultures influence their expectations regarding…

    Paperback – 2015-09-22
    Routledge
    Routledge Communication Series

  • Media Management

    A Casebook Approach, 5th Edition

    By C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey

    Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to…

    Paperback – 2015-08-22
    Routledge
    Routledge Communication Series

  • Public Relations As Relationship Management

    A Relational Approach To the Study and Practice of Public Relations, 2nd Edition

    Edited by Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham

    The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value…

    Paperback – 2015-04-21
    Routledge
    Routledge Communication Series

  • Applied Public Relations

    Cases in Stakeholder Management, 3rd Edition

    By Kathy Brittain Richardson, Marcie Hinton

    With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries,…

    Paperback – 2015-04-01
    Routledge
    Routledge Communication Series

  • Strategic Public Relations Management

    Planning and Managing Effective Communication Campaigns, 3rd Edition

    By Erica Weintraub Austin, Bruce E Pinkleton

    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps…

    Paperback – 2015-02-13
    Routledge
    Routledge Communication Series

  • Broadcast Television Effects in A Remote Community

    Edited by Tony Charlton, Barrie Gunter, Andrew Hannan

    This book reports findings from a major, multidisciplinary study of the impact of broadcast television on the remote island community of St. Helena in the South Atlantic Ocean. Broadcast television was introduced to the island for the first time in March 1995. This introduction represented a major…

    Paperback – 2015-02-05
    Routledge
    Routledge Communication Series

  • Critiquing Free Speech

    First Amendment theory and the Challenge of Interdisciplinarity

    By Matthew D. Bunker

    In this exceptional volume, Matthew D. Bunker explores the work of contemporary free speech critics and argues that, while at times these critics provide important lessons, many of their conclusions must be rejected. Moreover, Bunker suggests that we be wary of interdisciplinary approaches to free…

    Paperback – 2014-12-22
    Routledge
    Routledge Communication Series

  • Media Competition and Coexistence

    The Theory of the Niche

    By John W. Dimmick

    This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting,…

    Paperback – 2014-12-22
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    Routledge Communication Series

  • Television Talk Shows

    Discourse, Performance, Spectacle

    Edited by Andrew Tolson

    The "talk show" has become a ubiquitous feature of American and European television. The various examples have been frequently discussed by academic commentators, as well as journalists in an attempt to place them in a cultural setting. Ultimately, the conclusion is reached by both academics and…

    Paperback – 2014-12-22
    Routledge
    Routledge Communication Series

  • Cultures, Politics, and Research Programs

    An International Assessment of Practical Problems in Field Research

    Edited by Uma Narula, W. Barnett Pearce

    A compilation of authoritative reports from seasoned researchers working in eight different countries on five continents, this volume examines the concept that conditions of local feasibility are constitutive of research practices not simply obstructions to the realization of an ideal. The result…

    Paperback – 2014-09-11
    Routledge
    Routledge Communication Series

  • Studies in Language and Social Interaction

    In Honor of Robert Hopper

    By Jennifer Mandelbaum

    Edited by Phillip J. Glenn, Curtis D. LeBaron

    This collection offers empirical studies and theoretical essays about human communication in everyday life. The writings come from many of the world's leading researchers and cut across academic boundaries, engaging scholars and teachers from such disciplines as communication, sociology,…

    Paperback – 2014-07-17
    Routledge
    Routledge Communication Series

  • Choice and Preference in Media Use

    Advances in Selective Exposure Theory and Research

    By Silvia Knobloch-Westerwick

    Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media…

    Hardback – 2014-07-14
    Routledge
    Routledge Communication Series

  • Understanding Organization Through Culture and Structure

    Relational and Other Lessons From the African American Organization

    By Anne Maydan Nicotera, Marcia J. Clinkscales, Felicia R. Walker

    Understanding Organization Through Culture and Structure: Relational and Other Lessons From the African American Organization presents an innovative view of organizations and the communication processes that constitute them. Arguing that human beings are communicatively embedded in their cultures,…

    Paperback – 2014-05-16
    Routledge
    Routledge Communication Series

  • Managing Interpersonal Conflict

    Advances through Meta-Analysis

    Edited by Nancy A. Burrell, Mike Allen, Barbara Mae Gayle, Raymond W. Preiss

    Managing Interpersonal Conflict is a systematic review of conflict research in legal, institutional and relational contexts. Each chapter represents a summary of the existing quantitative social science research using meta-analysis, with contexts ranging from jury selection to peer mediation to…

    Paperback – 2014-02-25
    Routledge
    Routledge Communication Series

  • Self Versus Others

    Media, Messages, and the Third-Person Effect

    By Julie L. Andsager, H. Allen White

    Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages—…

    Paperback – 2013-12-11
    Routledge
    Routledge Communication Series

  • Media Effects

    Advances in Theory and Research, 3rd Edition

    Edited by Jennings Bryant, Mary Beth Oliver

    With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third…

    Paperback – 2013-12-06
    Routledge
    Routledge Communication Series

  • Strategic Interpersonal Communication

    Edited by John A. Daly, John M. Wiemann

    This book discusses how people go about achieving their social goals through human symbolic interaction. The editors' collective presumption is that there are more or less typical ways that people attempt to obtain desired outcomes -- be they persuasive, informative, conflictive, or the like --…

    Paperback – 2013-11-18
    Routledge
    Routledge Communication Series

  • Public Relations As Activism

    Postmodern Approaches to Theory & Practice

    By Derina R. Holtzhausen

    This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key issues and their application to public relations…

    Paperback – 2013-11-11
    Routledge
    Routledge Communication Series

  • The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 5th Edition

    By Helen Katz

    The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned,…

    Paperback – 2013-11-01
    Routledge
    Routledge Communication Series

  • Media Diversity and Localism

    Meaning and Metrics

    Edited by Philip M. Napoli

    Questions concerning the quality of media performance and the effectiveness of media policymaking often revolve around the extent to which the media system fulfills the values inherent in diversity and localism principles. This edited volume addresses challenges and issues relating to diversity in…

    Paperback – 2013-10-10
    Routledge
    Routledge Communication Series

  • Ratings Analysis

    Audience Measurement and Analytics, 4th Edition

    By James G. Webster, Patricia F. Phalen, Lawrence W. Lichty

    This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research  in recent years…

    Paperback – 2013-10-01
    Routledge
    Routledge Communication Series

  • The Dynamics of Persuasion

    Communication and Attitudes in the 21st Century, 5th Edition

    By Richard M. Perloff

    With substantial revisions reflecting new research and changes in society, the fifth edition of The Dynamics of Persuasion introduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major…

    Pack - Book & Online – 2013-07-09
    Routledge
    Routledge Communication Series

  • Communication and Social Cognition

    Theories and Methods

    Edited by David R. Roskos-Ewoldsen, Jennifer L. Monahan

    Communication and Social Cognition represents the explosion of work in the field of social cognition over the past 25 years. Expanding the contribution made by Social Cognition and Communication, published in 1982, this scholarly collection updates the study of communication from a social cognitive…

    Paperback – 2013-05-01
    Routledge
    Routledge Communication Series

  • Biotechnology and Communication

    The Meta-Technologies of Information

    Edited by Sandra Braman

    This volume examines the convergence of biotechnology and communication systems and explores how this convergence directly influences our understanding of the nature of communication. Editor Sandra Braman brings together scholars to examine this convergence in three areas: genetic information and "…

    Paperback – 2013-05-01
    Routledge
    Routledge Communication Series

  • Deciding Communication Law

    Key Cases in Context

    By Susan Dente Ross

    This clearly written and well-focused volume combines concise decisions of the primary areas of communication law with the foundational case decisions in those domains. Thus, in one volume, students of communication law, constitutional law, political science, and related fields find both the key…

    Paperback – 2013-05-01
    Routledge
    Routledge Communication Series