Routledge Communication Series

Series Editors:

The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.

  • Advertising Theory book cover

    Advertising Theory

    2nd Edition

    Edited by Shelly Rodgers, Esther Thorson

     Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers…

    Paperback – 2019-05-03 
    Routledge
    Routledge Communication Series

  • Analyzing Media Messages: Using Quantitative Content Analysis in Research book cover

    Analyzing Media Messages

    Using Quantitative Content Analysis in Research, 4th Edition

    By Stephen Lacy, Daniel Riffe, Brendan R. Watson, Frederick G. Fico

    Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring…

    Hardback – 2019-04-05 
    Routledge
    Routledge Communication Series

  • An Integrated Approach to Communication Theory and Research book cover

    An Integrated Approach to Communication Theory and Research

    3rd Edition

    Edited by Don W. Stacks, Kristen Campbell Eichhorn, Michael B. Salwen

    The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public…

    Paperback – 2019-03-13 
    Routledge
    Routledge Communication Series

  • Aspects of Confused Speech: A Study of Verbal Interaction Between Confused and Normal Speakers book cover

    Aspects of Confused Speech

    A Study of Verbal Interaction Between Confused and Normal Speakers, 1st Edition

    By Pamela Shakespeare

    Based on research focusing on the experience of having confused speech and being with confused speakers, this book begins with everyday, commonly understood ideas such as "talking too much" and examines how confused speech is "brought off" as a collaborative activity by the people involved. The…

    Paperback – 2019-01-28 
    Routledge
    Routledge Communication Series

  • Televised Presidential Debates and Public Policy book cover

    Televised Presidential Debates and Public Policy

    2nd Edition

    By Sidney Kraus

    With this second edition, Kraus continues his examination of formal presidential debates, considering the experience of television in presidential elections, reviewing what has been learned about televised debates, and evaluating that knowledge in the context of the election process, specifically,…

    Paperback – 2019-01-28 
    Routledge
    Routledge Communication Series

  • Family Communication book cover

    Family Communication

    3rd Edition

    By Chris Segrin, Jeanne Flora

    Family Communication carefully examines state-of-the-art research and theories of family communication and family relationships. In addition to presenting contemporary cutting-edge research, it also includes extensive presentation and application of classic theories and findings in family science…

    Paperback – 2018-12-19 
    Routledge
    Routledge Communication Series

  • Applied Organizational Communication: Theory and Practice in a Global Environment book cover

    Applied Organizational Communication

    Theory and Practice in a Global Environment, 4th Edition

    By Thomas E. Harris, Mark D. Nelson

    Applied Organizational Communication provides a current, in-depth analysis of the theories and practices critical to understanding organizational communication concepts in a global environment. Building on the successful foundation of the previous editions, this fourth edition has been thoroughly…

    Paperback – 2018-11-18
    Routledge
    Routledge Communication Series

  • Public Relations and Social Theory: Key Figures, Concepts and Developments book cover

    Public Relations and Social Theory

    Key Figures, Concepts and Developments, 2nd Edition

    Edited by Øyvind Ihlen, Magnus Fredriksson

    Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max…

    Paperback – 2018-04-20
    Routledge
    Routledge Communication Series

  • The Business of Sports: Off the Field, in the Office, on the News book cover

    The Business of Sports

    Off the Field, in the Office, on the News, 3rd Edition

    By Mark Conrad

    The Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for journalism, communication and business students, but also an excellent resource for those working in sports, this text introduces readers to…

    Paperback – 2017-02-27
    Routledge
    Routledge Communication Series

  • Balancing the Secrets of Private Disclosures book cover

    Balancing the Secrets of Private Disclosures

    1st Edition

    Edited by Sandra Petronio

    This book joins together disclosure, privacy, and secrecy to pursue a greater understanding of how people are both public and private in their interactions. To be social yet autonomous, known yet unknown, independent yet dependent on others is essential to the communicative world. How do people…

    Paperback – 2017-02-01
    Routledge
    Routledge Communication Series

  • Perspectives on Radio and Television: Telecommunication in the United States book cover

    Perspectives on Radio and Television

    Telecommunication in the United States, 4th Edition

    By F. Leslie Smith, David H. Ostroff, John W. Wright

    This textbook describes the field of radio and television in the United States, presents the material in a manner the reader can grasp and enjoy, and makes the book useful for the classroom teacher. Written for adaptation to individual teaching situations, the book is divided by subject matter…

    Paperback – 2017-01-27
    Routledge
    Routledge Communication Series

  • Mass Communications Research Resources: An Annotated Guide book cover

    Mass Communications Research Resources

    An Annotated Guide, 1st Edition

    Edited by Christopher H. Sterling, James K. Bracken, Susan B. Hill

    This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The…

    Paperback – 2017-01-27
    Routledge
    Routledge Communication Series

  • Intrapersonal Communication: Different Voices, Different Minds book cover

    Intrapersonal Communication

    Different Voices, Different Minds, 1st Edition

    Edited by Donna R. Vocate

    Intrapersonal communication is a relatively new phenomenon for communication study and still lacks the grounding of a sound theoretical base. The first to present a developed theory of this discipline, this book's goal is to provide graduate students and professionals with an organized point of…

    Paperback – 2017-01-27
    Routledge
    Routledge Communication Series

  • Statistical Deception at Work book cover

    Statistical Deception at Work

    1st Edition

    By John Mauro

    Written to reveal statistical deceptions often thrust upon unsuspecting journalists, this book views the use of numbers from a public perspective. Illustrating how the statistical naivete of journalists often nourishes quantitative misinformation, the author's intent is to make journalists more…

    Paperback – 2016-10-19
    Routledge
    Routledge Communication Series

  • New infotainment Technologies in the Home: Demand-side Perspectives book cover

    New infotainment Technologies in the Home

    Demand-side Perspectives, 1st Edition

    Edited by Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh Dholakia

    As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that…

    Paperback – 2016-09-23
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    Routledge Communication Series

  • The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying book cover

    The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 6th Edition

    By Helen Katz

    The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various…

    Paperback – 2016-09-16
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    Routledge Communication Series

  • The Poll With A Human Face: The National Issues Convention Experiment in Political Communication book cover

    The Poll With A Human Face

    The National Issues Convention Experiment in Political Communication, 1st Edition

    Edited by Maxwell Mccombs, Amy Reynolds

    In 1996, the National Issues Convention (NIC) assembled a national sample of 459 Americans on the campus of the University of Texas at Austin. This diverse group of Americans was seen and heard nationally. They spent three days in small group discussions of major public issues and participated in…

    Paperback – 2016-09-06
    Routledge
    Routledge Communication Series

  • The Cognitive Bases of Interpersonal Communication book cover

    The Cognitive Bases of Interpersonal Communication

    1st Edition

    Edited by Dean E. Hewes

    Our interpretations of the world we live in, and the people and institutions that comprise it, are acquired through complex interactions among what we believe to be true, what the world is, and/or what others think it is. Understanding those complex interactions is one of the most important goals…

    Paperback – 2016-09-06
    Routledge
    Routledge Communication Series

  • Handbook of Communication and People With Disabilities: Research and Application book cover

    Handbook of Communication and People With Disabilities

    Research and Application, 1st Edition

    Edited by Dawn O. Braithwaite, Teresa L. Thompson

    This Handbook represents the first comprehensive collection of research on communication and people with disabilities. The editors have brought together original contributions focusing on the identity, social, and relationship adjustments faced by people with disabilities and those with whom they…

    Paperback – 2016-08-26
    Routledge
    Routledge Communication Series

  • Media Education and the Liberal Arts: A Blueprint for the New Professionalism book cover

    Media Education and the Liberal Arts

    A Blueprint for the New Professionalism, 1st Edition

    By Robert O. Blanchard, William G. Christ

    This book provides academic reformers with a blueprint for tackling the upheaval facing media education. It calls for a new professionalism that rejects the status quo, reflects the mission and diversity of individual programs, and demands a redefinition of both traditional media studies and the…

    Paperback – 2016-08-26
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    Routledge Communication Series

  • Negative Political Advertising: Coming of Age book cover

    Negative Political Advertising

    Coming of Age, 1st Edition

    By Karen S. Johnson-Cartee, Gary Copeland

    This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both…

    Paperback – 2016-08-26
    Routledge
    Routledge Communication Series

  • Fund Raising and Public Relations: A Critical Analysis book cover

    Fund Raising and Public Relations

    A Critical Analysis, 1st Edition

    By Kathleen S. Kelly

    This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication…

    Paperback – 2016-08-26
    Routledge
    Routledge Communication Series

  • Media Effects and Society book cover

    Media Effects and Society

    2nd Edition

    By Elizabeth M. Perse, Jennifer Lambe

    Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and…

    Paperback – 2016-08-25
    Routledge
    Routledge Communication Series

  • Crisis Communications: A Casebook Approach book cover

    Crisis Communications

    A Casebook Approach, 5th Edition

    By Kathleen Fearn-Banks

    Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,…

    Paperback – 2016-08-04
    Routledge
    Routledge Communication Series

  • Social and Cultural Aspects of Vcr Use book cover

    Social and Cultural Aspects of Vcr Use

    1st Edition

    By Julie Dobrow, Julie Dobrow

    Edited by Julia R. Dobrow

    First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.…

    Paperback – 2016-07-11
    Routledge
    Routledge Communication Series

  • Show Me the Money: Writing Business and Economics Stories for Mass Communication book cover

    Show Me the Money

    Writing Business and Economics Stories for Mass Communication, 3rd Edition

    By Chris Roush

    Show Me the Money is the definitive business journalism textbook that offers hands-on advice and insights into the job of a business journalist. Chris Roush draws on his experience as both a business journalist and educator to explain how to cover businesses, industry and the economy, as well as…

    Paperback – 2016-06-21
    Routledge
    Routledge Communication Series

  • New Communication Technologies in Developing Countries book cover

    New Communication Technologies in Developing Countries

    1st Edition

    By Jarice Hanson, Uma Narula

    This volume explores how a number of developing countries -- including India, Malaysia, Columbia, Brazil, and Saudi Arabia -- are responding to the pressures of the information society. Infrastructural development, policies, and social systems are investigated, and models of information…

    Paperback – 2016-05-31
    Routledge
    Routledge Communication Series

  • Planning Strategic Interaction: Attaining Goals Through Communicative Action book cover

    Planning Strategic Interaction

    Attaining Goals Through Communicative Action, 1st Edition

    By Charles R. Berger

    In an earlier era, the communication field was dominated by the study of mediated and unmediated message effects during which considerable research focused on the attitudinal and action consequences of exposure to messages. A more catholic purview of the communication process exists today. This…

    Paperback – 2016-05-31
    Routledge
    Routledge Communication Series

  • Media Education Assessment Handbook book cover

    Media Education Assessment Handbook

    1st Edition

    Edited by William G. Christ

    Assessing media education is a formidable task because both assessment and media education are complex and controversial concepts. Assessment, which can take place at the individual student, class, sequence, program, department or unit, and university levels, is questioned in terms of reliability,…

    Paperback – 2016-05-13
    Routledge
    Routledge Communication Series

  • American Pragmatism and Communication Research book cover

    American Pragmatism and Communication Research

    1st Edition

    Edited by David K. Perry

    This monograph examines the past, present, and potential relationship between American pragmatism and communication research. The contributors provide a bridge between communication studies and philosophy, subjects often developed somewhat in isolation from each other. Addressing topics, such as…

    Paperback – 2016-05-13
    Routledge
    Routledge Communication Series

  • formative Evaluation for Educational Technologies book cover

    formative Evaluation for Educational Technologies

    1st Edition

    By Barbara N. Flagg, Barbara N. Flagg

    Edited by Barbara N. Flagg

    The designers of educational or training programs that employ electronic technology might have many questions about a project while it is still in the early stages of development. For instance: Is the program's presentation too simple, or too complex for its target audience? Does the pacing of the…

    Paperback – 2016-05-13
    Routledge
    Routledge Communication Series

  • Power in the Classroom: Communication, Control, and Concern book cover

    Power in the Classroom

    Communication, Control, and Concern, 1st Edition

    Edited by Virginia P. Richmond, James C. McCroskey

    In the belief that power is something that is negotiated by participants in the instructional process and with the goal of understanding how communication and power interact, this book looks at power and instruction in many different ways. Drawing from the lessons of the social sciences generally,…

    Paperback – 2016-02-29
    Routledge
    Routledge Communication Series

  • Reconstructing Communicating: Looking To A Future book cover

    Reconstructing Communicating

    Looking To A Future, 1st Edition

    By Robyn Penman

    In this innovative and potentially controversial book, Penman examines the future of communication as a discipline. She foresees a time in which communicating is conceived as a social construction process, in the anticipation that this will allow a genuine practical response to contemporary social…

    Paperback – 2016-02-29
    Routledge
    Routledge Communication Series

  • Explaining One's Self To Others: Reason-giving in A Social Context book cover

    Explaining One's Self To Others

    Reason-giving in A Social Context, 1st Edition

    Edited by Margaret L. McLaughlin, Michael J. Cody, Stephen John Read

    To date, the study of communicated explanations has been, at best, unsystematic. There has been little recognition that many, if not most, explanations are eventually delivered to a hearer or hearers. These potential audiences constrain the way the explanation is ultimately shaped. Similarly,…

    Paperback – 2016-01-20
    Routledge
    Routledge Communication Series

  • Deceptive Advertising: Behavioral Study of A Legal Concept book cover

    Deceptive Advertising

    Behavioral Study of A Legal Concept, 1st Edition

    By Jef Richards

    This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this…

    Paperback – 2016-01-20
    Routledge
    Routledge Communication Series

  • Statistical Methods for Communication Science book cover

    Statistical Methods for Communication Science

    1st Edition

    By Andrew F. Hayes

    Statistical Methods for Communication Science is the only statistical methods volume currently available that focuses exclusively on statistics in communication research. Writing in a straightforward, personal style, author Andrew F. Hayes offers this accessible and thorough introduction to…

    Paperback – 2015-11-24
    Routledge
    Routledge Communication Series

  • Classroom Communication and Diversity: Enhancing Instructional Practice book cover

    Classroom Communication and Diversity

    Enhancing Instructional Practice, 3rd Edition

    By Robert G. Powell, Dana L. Powell

    Classroom Communication and Diversity provides a useful framework for helping both new and experienced teachers and instructors navigate the communication challenges in today’s diverse classroom. It encourages teachers to reflect on how their personal cultures influence their expectations regarding…

    Paperback – 2015-09-22
    Routledge
    Routledge Communication Series

  • Media Management: A Casebook Approach book cover

    Media Management

    A Casebook Approach, 5th Edition

    By C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey

    Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to…

    Paperback – 2015-08-22
    Routledge
    Routledge Communication Series

  • Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations book cover

    Public Relations As Relationship Management

    A Relational Approach To the Study and Practice of Public Relations, 2nd Edition

    Edited by Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham

    The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value…

    Paperback – 2015-04-21
    Routledge
    Routledge Communication Series

  • Applied Public Relations: Cases in Stakeholder Management book cover

    Applied Public Relations

    Cases in Stakeholder Management, 3rd Edition

    By Kathy Brittain Richardson, Marcie Hinton

    With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries,…

    Paperback – 2015-04-01
    Routledge
    Routledge Communication Series

  • Power in the Blood: A Handbook on Aids, Politics, and Communication book cover

    Power in the Blood

    A Handbook on Aids, Politics, and Communication, 1st Edition

    Edited by William N. Elwood

    In this single volume, William N. Elwood has gathered potent evidence of the impact that the HIV/AIDS epidemic has had on the world, its communities, and its inhabitants, and he addresses the role of communication in affecting the way in which people respond to AIDS. With a multidisciplinary group…

    Paperback – 2015-02-27
    Routledge
    Routledge Communication Series

  • Time and Media Markets book cover

    Time and Media Markets

    1st Edition

    Edited by Alan B. Albarran, Angel Arrese Reca

    This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and…

    Paperback – 2015-02-27
    Routledge
    Routledge Communication Series

  • Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns book cover

    Strategic Public Relations Management

    Planning and Managing Effective Communication Campaigns, 3rd Edition

    By Erica Weintraub Austin, Bruce E Pinkleton

    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps…

    Paperback – 2015-02-13
    Routledge
    Routledge Communication Series

  • Broadcast Television Effects in A Remote Community book cover

    Broadcast Television Effects in A Remote Community

    1st Edition

    Edited by Tony Charlton, Barrie Gunter, Andrew Hannan

    This book reports findings from a major, multidisciplinary study of the impact of broadcast television on the remote island community of St. Helena in the South Atlantic Ocean. Broadcast television was introduced to the island for the first time in March 1995. This introduction represented a major…

    Paperback – 2015-02-05
    Routledge
    Routledge Communication Series

  • Critiquing Free Speech: First Amendment theory and the Challenge of Interdisciplinarity book cover

    Critiquing Free Speech

    First Amendment theory and the Challenge of Interdisciplinarity, 1st Edition

    By Matthew D. Bunker

    In this exceptional volume, Matthew D. Bunker explores the work of contemporary free speech critics and argues that, while at times these critics provide important lessons, many of their conclusions must be rejected. Moreover, Bunker suggests that we be wary of interdisciplinary approaches to free…

    Paperback – 2014-12-22
    Routledge
    Routledge Communication Series

  • Media Competition and Coexistence: The Theory of the Niche book cover

    Media Competition and Coexistence

    The Theory of the Niche, 1st Edition

    By John W. Dimmick

    This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting,…

    Paperback – 2014-12-22
    Routledge
    Routledge Communication Series

  • Television Talk Shows: Discourse, Performance, Spectacle book cover

    Television Talk Shows

    Discourse, Performance, Spectacle, 1st Edition

    Edited by Andrew Tolson

    The "talk show" has become a ubiquitous feature of American and European television. The various examples have been frequently discussed by academic commentators, as well as journalists in an attempt to place them in a cultural setting. Ultimately, the conclusion is reached by both academics and…

    Paperback – 2014-12-22
    Routledge
    Routledge Communication Series

  • Cultures, Politics, and Research Programs: An International Assessment of Practical Problems in Field Research book cover

    Cultures, Politics, and Research Programs

    An International Assessment of Practical Problems in Field Research, 1st Edition

    Edited by Uma Narula, W. Barnett Pearce

    A compilation of authoritative reports from seasoned researchers working in eight different countries on five continents, this volume examines the concept that conditions of local feasibility are constitutive of research practices not simply obstructions to the realization of an ideal. The result…

    Paperback – 2014-09-11
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    Routledge Communication Series

  • Studies in Language and Social Interaction: In Honor of Robert Hopper book cover

    Studies in Language and Social Interaction

    In Honor of Robert Hopper, 1st Edition

    By Jennifer Mandelbaum

    Edited by Phillip J. Glenn, Curtis D. LeBaron

    This collection offers empirical studies and theoretical essays about human communication in everyday life. The writings come from many of the world's leading researchers and cut across academic boundaries, engaging scholars and teachers from such disciplines as communication, sociology,…

    Paperback – 2014-07-17
    Routledge
    Routledge Communication Series