Routledge Communication Series

Edited by Shelly Rodgers, Esther Thorson

 Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers…

Paperback – 2019-05-03 
Routledge
Routledge Communication Series

By Stephen Lacy, Daniel Riffe, Brendan R. Watson, Frederick G. Fico

Analyzing Media Messages, Fourth Edition　provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring…

Hardback – 2019-04-05 
Routledge
Routledge Communication Series

Edited by Don W. Stacks, Kristen Campbell Eichhorn, Michael B. Salwen

The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public…

Paperback – 2019-03-13 
Routledge
Routledge Communication Series

By Carmen Maye, Roy L. Moore, Erik L. Collins

Paperback – 2019-03-01 
Routledge
Routledge Communication Series

By Pamela Shakespeare

Based on research focusing on the experience of having confused speech and being with confused speakers, this book begins with everyday, commonly understood ideas such as "talking too much" and examines how confused speech is "brought off" as a collaborative activity by the people involved. The…

Paperback – 2019-01-28 
Routledge
Routledge Communication Series

By Sidney Kraus

With this second edition, Kraus continues his examination of formal presidential debates, considering the experience of television in presidential elections, reviewing what has been learned about televised debates, and evaluating that knowledge in the context of the election process, specifically,…

Paperback – 2019-01-28 
Routledge
Routledge Communication Series

By Chris Segrin, Jeanne Flora

Family Communication carefully examines state-of-the-art research and theories of family communication and family relationships. In addition to presenting contemporary cutting-edge research, it also includes extensive presentation and application of classic theories and findings in family science…

Paperback – 2018-12-19 
Routledge
Routledge Communication Series

By Thomas E. Harris, Mark D. Nelson

Applied Organizational Communication provides a current, in-depth analysis of the theories and practices critical to understanding organizational communication concepts in a global environment. Building on the successful foundation of the previous editions, this fourth edition has been thoroughly…

Paperback – 2018-11-18
Routledge
Routledge Communication Series

Edited by Øyvind Ihlen, Magnus Fredriksson

Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max…

Paperback – 2018-04-20
Routledge
Routledge Communication Series

By Mark Conrad

The Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for journalism, communication and business students, but also an excellent resource for those working in sports, this text introduces readers to…

Paperback – 2017-02-27
Routledge
Routledge Communication Series

Edited by Sandra Petronio

This book joins together disclosure, privacy, and secrecy to pursue a greater understanding of how people are both public and private in their interactions. To be social yet autonomous, known yet unknown, independent yet dependent on others is essential to the communicative world. How do people…

Paperback – 2017-02-01
Routledge
Routledge Communication Series

By F. Leslie Smith, David H. Ostroff, John W. Wright

This textbook describes the field of radio and television in the United States, presents the material in a manner the reader can grasp and enjoy, and makes the book useful for the classroom teacher. Written for adaptation to individual teaching situations, the book is divided by subject matter…

Paperback – 2017-01-27
Routledge
Routledge Communication Series

Edited by Christopher H. Sterling, James K. Bracken, Susan B. Hill

This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The…

Paperback – 2017-01-27
Routledge
Routledge Communication Series

Edited by Donna R. Vocate

Intrapersonal communication is a relatively new phenomenon for communication study and still lacks the grounding of a sound theoretical base. The first to present a developed theory of this discipline, this book's goal is to provide graduate students and professionals with an organized point of…

Paperback – 2017-01-27
Routledge
Routledge Communication Series

By John Mauro

Written to reveal statistical deceptions often thrust upon unsuspecting journalists, this book views the use of numbers from a public perspective. Illustrating how the statistical naivete of journalists often nourishes quantitative misinformation, the author's intent is to make journalists more…

Paperback – 2016-10-19
Routledge
Routledge Communication Series

Edited by Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh Dholakia

As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that…

Paperback – 2016-09-23
Routledge
Routledge Communication Series

By Helen Katz

The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various…

Paperback – 2016-09-16
Routledge
Routledge Communication Series

Edited by Maxwell Mccombs, Amy Reynolds

In 1996, the National Issues Convention (NIC) assembled a national sample of 459 Americans on the campus of the University of Texas at Austin. This diverse group of Americans was seen and heard nationally. They spent three days in small group discussions of major public issues and participated in…

Paperback – 2016-09-06
Routledge
Routledge Communication Series

Edited by Dean E. Hewes

Our interpretations of the world we live in, and the people and institutions that comprise it, are acquired through complex interactions among what we believe to be true, what the world is, and/or what others think it is. Understanding those complex interactions is one of the most important goals…

Paperback – 2016-09-06
Routledge
Routledge Communication Series

Edited by Dawn O. Braithwaite, Teresa L. Thompson

This Handbook represents the first comprehensive collection of research on communication and people with disabilities. The editors have brought together original contributions focusing on the identity, social, and relationship adjustments faced by people with disabilities and those with whom they…

Paperback – 2016-08-26
Routledge
Routledge Communication Series

By Robert O. Blanchard, William G. Christ

This book provides academic reformers with a blueprint for tackling the upheaval facing media education. It calls for a new professionalism that rejects the status quo, reflects the mission and diversity of individual programs, and demands a redefinition of both traditional media studies and the…

Paperback – 2016-08-26
Routledge
Routledge Communication Series

By Karen S. Johnson-Cartee, Gary Copeland

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both…

Paperback – 2016-08-26
Routledge
Routledge Communication Series

By Kathleen S. Kelly

This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication…

Paperback – 2016-08-26
Routledge
Routledge Communication Series

By Elizabeth M. Perse, Jennifer Lambe

Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and…

Paperback – 2016-08-25
Routledge
Routledge Communication Series

By Kathleen Fearn-Banks

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,…

Paperback – 2016-08-04
Routledge
Routledge Communication Series

By Julie Dobrow, Julie Dobrow

Edited by Julia R. Dobrow

First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.…

Paperback – 2016-07-11
Routledge
Routledge Communication Series

By Chris Roush

Show Me the Money is the definitive business journalism textbook that offers hands-on advice and insights into the job of a business journalist. Chris Roush draws on his experience as both a business journalist and educator to explain how to cover businesses, industry and the economy, as well as…

Paperback – 2016-06-21
Routledge
Routledge Communication Series

By Jarice Hanson, Uma Narula

This volume explores how a number of developing countries -- including India, Malaysia, Columbia, Brazil, and Saudi Arabia -- are responding to the pressures of the information society. Infrastructural development, policies, and social systems are investigated, and models of information…

Paperback – 2016-05-31
Routledge
Routledge Communication Series

By Charles R. Berger

In an earlier era, the communication field was dominated by the study of mediated and unmediated message effects during which considerable research focused on the attitudinal and action consequences of exposure to messages. A more catholic purview of the communication process exists today. This…

Paperback – 2016-05-31
Routledge
Routledge Communication Series

Edited by William G. Christ

Assessing media education is a formidable task because both assessment and media education are complex and controversial concepts. Assessment, which can take place at the individual student, class, sequence, program, department or unit, and university levels, is questioned in terms of reliability,…

Paperback – 2016-05-13
Routledge
Routledge Communication Series

Edited by David K. Perry

This monograph examines the past, present, and potential relationship between American pragmatism and communication research. The contributors provide a bridge between communication studies and philosophy, subjects often developed somewhat in isolation from each other. Addressing topics, such as…

Paperback – 2016-05-13
Routledge
Routledge Communication Series

By Barbara N. Flagg, Barbara N. Flagg

Edited by Barbara N. Flagg

The designers of educational or training programs that employ electronic technology might have many questions about a project while it is still in the early stages of development. For instance: Is the program's presentation too simple, or too complex for its target audience? Does the pacing of the…

Paperback – 2016-05-13
Routledge
Routledge Communication Series

Edited by Virginia P. Richmond, James C. McCroskey

In the belief that power is something that is negotiated by participants in the instructional process and with the goal of understanding how communication and power interact, this book looks at power and instruction in many different ways. Drawing from the lessons of the social sciences generally,…

Paperback – 2016-02-29
Routledge
Routledge Communication Series

By Robyn Penman

In this innovative and potentially controversial book, Penman examines the future of communication as a discipline. She foresees a time in which communicating is conceived as a social construction process, in the anticipation that this will allow a genuine practical response to contemporary social…

Paperback – 2016-02-29
Routledge
Routledge Communication Series

Edited by Margaret L. McLaughlin, Michael J. Cody, Stephen John Read

To date, the study of communicated explanations has been, at best, unsystematic. There has been little recognition that many, if not most, explanations are eventually delivered to a hearer or hearers. These potential audiences constrain the way the explanation is ultimately shaped. Similarly,…

Paperback – 2016-01-20
Routledge
Routledge Communication Series

By Jef Richards

This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this…

Paperback – 2016-01-20
Routledge
Routledge Communication Series

By Andrew F. Hayes

Statistical Methods for Communication Science is the only statistical methods volume currently available that focuses exclusively on statistics in communication research. Writing in a straightforward, personal style, author Andrew F. Hayes offers this accessible and thorough introduction to…

Paperback – 2015-11-24
Routledge
Routledge Communication Series

By Robert G. Powell, Dana L. Powell

Classroom Communication and Diversity provides a useful framework for helping both new and experienced teachers and instructors navigate the communication challenges in today’s diverse classroom. It encourages teachers to reflect on how their personal cultures influence their expectations regarding…

Paperback – 2015-09-22
Routledge
Routledge Communication Series

By C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey

Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to…

Paperback – 2015-08-22
Routledge
Routledge Communication Series

Edited by Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham

The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value…

Paperback – 2015-04-21
Routledge
Routledge Communication Series

By Kathy Brittain Richardson, Marcie Hinton

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries,…

Paperback – 2015-04-01
Routledge
Routledge Communication Series

Edited by William N. Elwood

In this single volume, William N. Elwood has gathered potent evidence of the impact that the HIV/AIDS epidemic has had on the world, its communities, and its inhabitants, and he addresses the role of communication in affecting the way in which people respond to AIDS. With a multidisciplinary group…

Paperback – 2015-02-27
Routledge
Routledge Communication Series

Edited by Alan B. Albarran, Angel Arrese Reca

This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and…

Paperback – 2015-02-27
Routledge
Routledge Communication Series

By Erica Weintraub Austin, Bruce E Pinkleton

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps…

Paperback – 2015-02-13
Routledge
Routledge Communication Series

Edited by Tony Charlton, Barrie Gunter, Andrew Hannan

This book reports findings from a major, multidisciplinary study of the impact of broadcast television on the remote island community of St. Helena in the South Atlantic Ocean. Broadcast television was introduced to the island for the first time in March 1995. This introduction represented a major…

Paperback – 2015-02-05
Routledge
Routledge Communication Series

By Matthew D. Bunker

In this exceptional volume, Matthew D. Bunker explores the work of contemporary free speech critics and argues that, while at times these critics provide important lessons, many of their conclusions must be rejected. Moreover, Bunker suggests that we be wary of interdisciplinary approaches to free…

Paperback – 2014-12-22
Routledge
Routledge Communication Series

By John W. Dimmick

This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition for such resources as audiences and advertisers. Addressing competition within and among media organizations and industries, including broadcasting,…

Paperback – 2014-12-22
Routledge
Routledge Communication Series

Edited by Andrew Tolson

The "talk show" has become a ubiquitous feature of American and European television. The various examples have been frequently discussed by academic commentators, as well as journalists in an attempt to place them in a cultural setting. Ultimately, the conclusion is reached by both academics and…

Paperback – 2014-12-22
Routledge
Routledge Communication Series

Edited by Uma Narula, W. Barnett Pearce

A compilation of authoritative reports from seasoned researchers working in eight different countries on five continents, this volume examines the concept that conditions of local feasibility are constitutive of research practices not simply obstructions to the realization of an ideal. The result…

Paperback – 2014-09-11
Routledge
Routledge Communication Series

By Jennifer Mandelbaum

Edited by Phillip J. Glenn, Curtis D. LeBaron

This collection offers empirical studies and theoretical essays about human communication in everyday life. The writings come from many of the world's leading researchers and cut across academic boundaries, engaging scholars and teachers from such disciplines as communication, sociology,…

Paperback – 2014-07-17
Routledge
Routledge Communication Series