6th Edition
Crisis Communications A Casebook Approach
1. Crisis Communications Today
Misinformation and Disinformation
Mini Case Study: White Star Line’s Titanic Sinks
2. Crisis Communications Theory
Case Study: Will Smith and the Academy Awards Slap
3. “Textbook” Crises
Case Study: Johnson & Johnson and the Tylenol Murders
Case Study: Exxon and the Valdez Oil Spill
4. History-Making Crises
Case Study: Thinking Outside the Box
Case Study: Gander, Newfoundland and 9/11
Case Study: Columbine High School and the Shooting Tragedy
Update/Case Study: Hoping for the Best. Anticipating the Worst and Preparing for a School Shooting
Case Study: Hurricane Katrina and New Orleans
Update/Case Study: Hurricane Katrina, New Orleans, and Brad Pitt
5. Communications to Prevent Crises
6. Communications When the Crises Strikes
Case Study: At Starbucks, Lawyers Can Prevent Crises
7. Social Media and Crisis Communications
8. Culture Crises
Case Study: AIDS In Africa
Update/Case Study: HIV/AIDS Plus COVID-19, A Syndemic
Case Study: Nut Rage and Korean Airlines
Case Study: Yuhan-Kimberly and Baby Wet Wipes
Case Study: Saginaw Valley State University and the Theater Controversy
9. Transportation Crises
Case Study: Holland America and Cruise Crises
Update/Case Study: Cruise Ships and COVID-19
Case Study: U.S. Airways and the Miracle on the Hudson
Update/Case Study: Airplanes and Bird Strikes
10. Truth and Privacy
Case Study: Wendy’s and the Finger in the Chili
Mini Case: Dominos Pizza
Case Study: Mr. Famous Dead Person and Privacy
11. The Basic Crisis Communications Plan
Appendix A: Generic Crisis Communications Plan for a Company
Appendix B: Sample Crisis Communications Plan for a Nonprofit
Appendix C: Crisis Communications Plan After a Cyber Attack
Biography
Kathleen Fearn-Banks is a tenured professor with emeritus status in the Department of Communication at the University of Washington, USA.
Kevin Kawamoto is a former associate professor at the University of Hawaii at Manoa, USA.
