Applying Entrepreneurship to the Arts : How Artists, Creatives, and Performers Can Use Startup Principles to Build Careers and Generate Income book cover
1st Edition

Applying Entrepreneurship to the Arts
How Artists, Creatives, and Performers Can Use Startup Principles to Build Careers and Generate Income

ISBN 9781032125572
Published June 20, 2022 by Productivity Press
180 Pages 51 B/W Illustrations

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USD $39.95

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Book Description

This book puts successful startup tools in the hands of creators: performers, artists, entertainers, creatives, and media makers seeking to launch like a business and generate more income.

Readers will learn essential entrepreneurial principles taught to founders in the startup community. Creatives who read this book will learn:

  • How to launch their creative startups
  • Ways to run and market their venture efficiently
  • Effective methods to test new services, products, and experiences
  • To incorporate their entire skill set in an authentic way
  • That they can do all of this now, without business classes or special training

With actionable information, real-world case studies as examples, and specific steps to build business acumen from an artistic perspective, this book puts entrepreneurial tools into the frameworks and mindsets of those working in creative fields.

Paula Landry, MBA, is a creator, writer/filmmaker, and musician who has been teaching and coaching creatives for a decade, through undergraduate and graduate programs in New York City, as well as at various non-profits.

Table of Contents

Table Of Contents

List of Table and Figures



About the Author

1. Plan

Day Dreaming With Purpose



Goal Setting

Defining Your Goals

Organization With The Smart Goal Framework

Articulating Your Vision

Defining The UVP (Unique Value Principle)

What’s Your Mission (Statement)

2. Build And Test

Brainstorming – Ideas

Defining Your Audiences

Survey Tools

Your MVP – Minimum Viable Product (Or Service)

Products & Services




Designing And Creating Your Offering

3. Create With Constraints

Time And Money Management



Basic Budgeting

Crafting Your Business Model

Consider Your Payment Process

Find Partners

Defining And Locating Your Customers And Audience

Organizing Customers & Fans With CRM (Customer Relationship Management)

4. Share With Awareness

Beta Testing

Marketing (Funnel)


Pitching & Storytelling

Build Awareness


Marketing Fundamentals: The 4 P’s Or SIVA


Content Marketing

Marketing Budget

Customer Acquisition Cost

5. Generate (Feedback) And Launch



Set Up Data And Analytics

Business Model Review

Cyclicality & Seasonality

Earning Revenue And Profitability


Funding Sources

Why You Should Skip It

Multiple Streams Of Income

Recurring Revenue

Build Once, Sell Many Times


6. Manage And Analyze

Administer Your Venture

Legal Concepts And Contracts

Different Corporate Forms

Protecting Your Intellectual Property

Record Keeping / Taxes

Track And Analyze KPI - The Metrics Of Movement

Current Clients Versus New Clients

Cultivate Community For Motivation


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Paula Landry, MBA is an author and award-winning writer/producer creating stories to help create connections and erase loneliness. Projects include feature films, episodic content, podcasts, and VR films. Ms. Landry creates media budgets, schedules, and business plans, coaching entrepreneurial media makers, artists, performers and creatives. Landry teaches media in NYC, online and worldwide including graduate programs at Wagner College, and Metropolitan College of New York as well as to performers at The Actors Fund, and filmmakers at FilmShop and NYC Women Filmmakers where she serves on the Board of Directors. Books include Scheduling and Budgeting Your Film: A Panic- Free Guide, 2nd ed. (Taylor & Francis); and The Business of Film (Taylor & Francis) with Stephen Greenwald. Clients include Fortune 500 companies as well as Christie’s, Pearson Television, Entertainment Weekly, Symposium X, Mission Society, and Smile Train. Films have debuted at Sundance, Chelsea Film Festival, CineVegas, winning awards from Best Actors FilmFest, Columbia Pictures Screen Gems, Time Warner Showtime Audience Award, WorldFest Houston; writing awards - Lugnut Award, 2nd Rounder at Austin FF, a semi-finalist at Made in NY Writer’s Room. Her website is


"Part creative, part business, this book is loaded with a step-by-step path to jumpstart your artistic and entrepreneurial career."

-- Marty Grabstein, Actor & VO Performer, Voice of Courage the Cowardly Dog, FB: @MartyGrabsteinCourage


"In this uplifting book, Paula Landry shares her valuable insight on turning your creative passions into business opportunities and provides the right tools for professionals to reach new heights, a must read!" 

-- Michael Mentor, IG: @Mike_Mentor2, Filmmaker


"This book is the "how to" guide on success as a creative; in an action-packed, fun read, Paula Landry hands you the keys to unlock the business side of your art."

-- Matt Mintz, Creative Producer


"The layout and details within this book will give you the guidance, confidence, and support that’s needed to be your own entrepreneur."

-- Alfred Adarkwah, Product @Bellweather Agency, LI: Alfred Adarkwah, IG: @508fre


"Paula Landry takes you on a comprehensive journey from start to finish, helping you bring your best and brightest business ideas into a practical plan to turn your dreams in to a reality."

-- Danny Scaramella, Marketing Operations Specialist, Tipico