Approaching Digital Interfaces, Social Media and Multimodality from the French Context

Foreword
SUMIN ZHAO

1 Introduction: Approaching multimodality and digital communication across theoretical, disciplinary and cultural boundaries
FIONA ROSSETTE-CRAKE

2 Figures and legends in the scientific research article: A comparison of 1922 and 2022, before and during the computer age
DAVID BANKS

3 Performing doctoral research: A multimodal analysis of “Ma Thèse en 180 secondes” presentations
ELIZABETH ROWLEY-JOLIVET

4 Question sequences and their gestural correlates in French and English TED talks
MICHELE CARDO AND AGNÈS CELLE

5 Avatars, cursors and controllers: A conversation and multimodal analysis of video game interaction
BIAGIO URSI

6 Implied meaning in interface icons: A framework for digital visual interaction
TAULANT SALIHI

7 The role of emoji in argumentation: Some examples in written debate in the digital context of discord
PIERRE HALTÉ

8 When a headline triggers a click: The plurisemioticity of clickbait on French news websites
STÉPHANE PATIN

9 Folding Frenchness into food discourse: The multimodal construction of national identity on Instagram
ERIN MCINERNEY

10 Negotiating between authenticity and objectivity within social media video: The example of a French news influencer
FIONA ROSSETTE-CRAKE

11 Reinventing authenticity in the fashion industry: Social media “behind-the-scenes” narratives and the image-coulisse
ELENI MOURATIDOU

12 Algerian and Cypriot fashion cultures: Re-writing fashion heritage in the postcolonial social media era
MARIA IDA DE IOANNI

13 Connected intermusicality: A semio-discursive analysis of political engagement in the social media context of TikTok
JUSTINE SIMON

14 A socio-anthropological approach to the semiotic structure of memes: A case study of Ukrainian war memes
OKSANA LYCHKOVSKA-NEBOT

Biography

Fiona Rossette-Crake is Professor in Applied Linguistics in the Department of Applied Languages at Université Paris Nanterre, France.

"A must-read for all those scholars who work for the development of interdisciplinary research in transnational perspective. This book is a fantastic mosaic that outlines contemporary French cultural identity while opening a dialogue with mainstream Anglophone research in Multimodality and Social Semiotics. Through a series of fascinating case studies that draw on historical evidence as well as the experience of some of the most contemporary and iconic contexts  (i.e. video-games, social media, fashion industry, digital communication), this collection of essays provides a comprehensive overview of the French approach to mediated communication and its socio-cultural roots. Carefully curated to make it widely accessible even in its terminology, this is a really timely and enriching publication."

-          Arianna Maiorani, Reader in Linguistics and Multimodality at Loughborough University