Approaching the Classroom Creatively

Introduction: Approaching the Classroom Creatively

Part 1: Reimagining Pedagogy through Technology and Innovation

1. Engaging Students with AI: The Pedagogical Value of Custom GPT Assistant in Marketing Learning Experience
Adriano Andreghetto and Olga Pereira

 2. Virtual Reality in Higher Education: A New Approach to Teaching Accounting
Marta Almeida, Filipa Lourenço, Nuno Ricardo Oliveira and Neuza Pedro

3. Simulating Global Virtual Teamwork: A Serious Game to Level Up Serious Skills

Danielle A. Taylor, Anne Bartel-Radic, and Coirier Baptiste 

4. Enhancing Active Learning through Gamification: Developing Research Skills with an Escape Game Experience
Xiaowen Liu and Jiani Liu

5. Game-Based Learning: Three Projects in Innovative Pedagogy

Davina Bird and David Anderson

6. Flipped, but Not Forgotten: Lessons from a Blended Learning Experience
Patrícia Xufre

Part 2: Project-Based and Challenge-Based Learning for Real-World Impact

7. Empowering Entrepreneurial Competencies through Challenge-Based Learning: A Multidisciplinary Framework for Business Education
Telma Mendes, Olga Pereira, Amélia Carvalho, Tiago Cunha, and Adriano Andreghetto

 8. From Classroom to Startup: The Teaching of Digital Entrepreneurship through Project-Based Learning
Rui Alves, Ana Rolo, Hortense Santos, and Elis Ossmane

 9. Project‑Based Learning (PBL) and Integration of Academic Research in Master’s Classroom
Ana M. Romero-Martínez and Marta Almeida

 10. Educating for Impact: Rethinking Corporate Social Responsibility Education in Business Schools
Carla Bader and Rodrigo Kambayashi

 11. Empowering Generation Z: The Role of Challenge-Based Learning in Entrepreneurship Education
Telma Mendes, Alexandra Braga, Marisa R. Ferreira, Óscar Oliveira, and Bruno Oliveira

Part 3: Storytelling, Creativity, and Visual Thinking

12. Once Upon a Set of Accounts: Creative Accounting in Higher Education
Catriona Hyde, Rachel A. English and Nicola Wood

 13. Making the Abstract Accessible: A Storytelling and Cartoon-Based Approach to Teaching Economics and Statistics
Erkan Demirbas, Abbas A. Gillani, Aliyu Isah, and Maria Psyllou

 14. Not Just Numbers: Teaching Analytics as a Creative Act
Hsin-Hsuan Meg Lee

 15. What Does Creativity Have to Do with a Law Curriculum?
Susy Menis

Part 4: Community, Leadership, and Civic Engagement

16. From Classroom to Community: Developing Core Skills through Community-Engaged Learning
Charlotte Smith, Artem Khudenko and Magdalena Read

 17. Bridging Futures: Cultivating Long-Term Thinking through Experiential and Transformative Pedagogy
David Montens

 18. Foraging Our Way in Ethics and Corporate Responsibility Education
Rob Warwick

Part 5: Building Soft Skills and Employability through Experiential Learning

19. Innovative Pathways: Leveraging Experiential Learning to Prepare Gen Z for the Evolving Workplace
Catherine Botting and Claire Sinclair

 20. Transforming Graduate Outcomes by Adopting a Constructivist Approach to Employability Learning
Kim Bradley-Cole

 21. ‘Everybody Wins and Learns’: Developing Real‑Life Negotiation Simulation Games
Nivedita Kothiyal

 22. Fewer Conflicts and More Cooperation: The Impact of the Group Contract on Collaborative Learning

Marina Sousa

Part 6: Research and Reflective Learning

23. We Are All Naturally Researchers: Teaching Research in Human Resource Management with an Organic Hands on Approach
Helena Martins

24. Integrating Design Thinking into Higher Education: From Teachers to Students
Ana Rolo and Rui Alves

 25. Building Bridges through Language: A Creative Peer Mentoring Practice for Plurilingual and Intercultural Growth
Nieves Delgado and Claire Philippe

 26. Final Reflections: Teaching as a Human, Reflective, and Intentional Practice

Helena Martins and Jane Neal‑Smith

Biography

Jane Neal-Smith is Reader in Management at the University of York, UK.

Helena Martins is Professor of Organizational Behavior and Human Resources Management at the Polytechnic of Setúbal, Portugal.