214 pages | 125 Color Illus.
Art, Media Design, and Postproduction: Open Guidelines on Appropriation and Remix offers a set of open-ended guidelines for art and design studio-based projects. The creative application of appropriation and remix are now common across creative disciplines due to the ongoing recycling and repurposing of content and form. Consequently basic elements which were previously exclusive to postproduction for editing image, sound and text, are now part of daily communication. This in turn pushes art and design to reconsider their creative methodologies.
Author Eduardo Navas divides his book into three parts: Media Production, Metaproduction, and Postproduction. The chapters that comprise the three parts each include an introduction, goals for guidelines of a studio-based project, which are complemented with an explanation of relevant history, as well as examples and case studies. Each set of guidelines is open-ended, enabling the reader to repurpose the instructional material according to their own methodologies and choice of medium. Navas also provides historical and theoretical context to encourage critical reflection on the effects of remix in the production of art and design.
Art, Media Design, and Postproduction: Open Guidelines on Appropriation and Remixis the first book of guidelines to take into account the historical, theoretical, and practical context of remix as an interdisciplinary act. It is an essential read for those interested in remix studies and appropriation in art, design and media.
"Art, Media Design, and Postproduction is the perfect synthesis of practice and theory. It provides sensible guidelines and engaging exercises in the aesthetics of remix and appropriation. It also offers a sophisticated framework for appreciating the history and theory of remix. An indispensable text for every theorist, artist, or designer interested in this key aspect of contemporary media culture." -Jay David Bolter, Georgia Institute of Technology
"This collection of writings on the immensity of remixing, sampling, collage and the other recombinant arts is sly, fresh, and relentlessly engaging. It reaffirms the resiliency of the artistic imagination in an era of digital overload. Read it as a guide for the perennially optimistic in a very cynical and dark time." -Paul D. Miller aka DJ Spooky
"In this ground-breaking book, Eduardo Navas puts Remix Theory to work, providing readers with a practical guide to thinking remix by doing remix. He expertly stages innovative engagements with content creation practices that are designed not just to be read but to be used and reused in new and revealing ways." -David J. Gunkel, Northern Illinois University
List of Figures
Part 1: Media Production
1. Randomized Signification – Elements for Exchange
2. Analogized Codification – Mashups of Image and Text
3. Sampling Creativity – Material Sampling and Cultural Citation
4. Vectorial Pixels – Visual Aesthetics of Binary Code
5. Bifurcated Meaning – Infliction of Statements
Essay: Modernism and Media Production
Part 2: Metaproduction
6. Domesticated Noise – Manipulation of Sound
7. Visual Aurality – Image and Sound as Data
8. Versioning Time-Based Media – Reedits of Video and Sound
9. Time-Based Media in Physical Space – Loops in Video and Sound Installations
10. The Assemblage Gaze – Of Media and Humans
Essay: Postmodernism and Metaproduction
Part 3: Postproduction
11. Media Mashups – Appropriation and Remix of Image, Sound, and Text
12. Regenerative Motion – Correlated Time Based Media
13. Regenerative Data – Aesthetics of Data Driven Objects
14. Distributed Collaboration – Collective Work Across Networks
15. Aesthetics of Negation – The Selective Process
Essay: The Prefix and Postproduction