1st Edition
Artist Entrepreneurship for Life Making Art Work for You
Section I: Today’s Artists and the Big Picture. Chapter 1. The Lives of Practicing Artists. Chapter 2. What Does an Enduring Art Practice Look Like? Section II: The Strategic Management Process. Chapter 3. The Strategic Management Process for Individual Artists. Chapter 4 Understanding Yourself and Your Art Today. Chapter 5. Envisioning Your Future Self and Art. Chapter 6. Understanding Your Environment. Section III: The Strategies. Chapter 7. Financial Strategy: How to Get Money. Chapter 8. Financial Strategy: How Money Functions. Chapter 9. Financial Strategy: How to Manage Money. Chapter 10 Marketing Strategy: Product, Place, and Price. Chapter 11. Marketing Strategy: Promotion, Position, and People. Chapter 12. Marketing Strategy: Tactics and Tools. Chapter 13. Human Resource Strategy: Be a Good Boss to Yourself. Chapter 14. Legal Strategy: Business Structure, Contracts, and Copyright. Section IV: Action, Reflection, and Resilience. Chapter 15. Nurturing an Enduring Creative Process
Biography
Diane R. Scott is an arts administrator, educator, and writer specializing in the development of resources and programming to support artists in the management of enduring artistic practices. The Director of Artist Services at Mid-America Arts Alliance, Scott is the founding director and principal designer of the Artist INC professional development program. Now in its 16th year, Artist INC programs have been completed by more than 2,500 artists.
