458 Pages
by
Routledge
458 Pages
by
Routledge
458 Pages
by
Routledge
Also available as eBook on:
Arts Management is designed as an upper division undergraduate and graduate level text that covers the principles of arts management. It is the most comprehensive, up to date, and technologically advanced textbook on arts management on the market. While the book does include the background necessary for understanding the global arts marketplace, it assumes that cultural fine arts come to fruition... Read more
Part I: Understanding the Cultural Fine Arts 1. The Business of Arts and Culture 2. Studies in Culture 3. The Anthropology and Spirituality of Consumption 4. The Economics of Tangible and Intangible Fine Arts Part II: Entrepreneurial Development 5. The Cultural Arts in Entrepreneurial Process 6. Conumer Behavior in the Cultural Arts 7. Marketing Research Part III: Management and Processes 8. The Cultural Arts Organization as a Service 9. Cultural Arts Organizations and their Management 10. Copyrights, Intellectual Property, Cultural Policy and Legality in Arts Organizations 11. Technology and the Culturepreneurial Organization Part IV: Growth and Successions 12. Fundraising and Development for the Cultureprenurial Organization 13. Finance Management and Investing in the Cultural Arts Organization 14. Succession Planning for the Cultural Fine Arts Organization Part V: Cases
Biography
Carla Walter is an Associate Professor of marketing at California Lutheran University, USA.
