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Discovering the Creative Industries

About the Series

The creative and cultural industries account for a significant share of the global economy. Gaining and maintaining employment and work in this sector is a challenge and chances of success are enhanced by ongoing professional development.

This series provides a range of relatively short, student-centred books which blend industry and educational expertise with cultural sector practice. Books in the series provide applied introductions to the core elements of the creative industries. In sum, the series provides essential reading for those studying to enter the creative industries as well as those seeking to enhance their career via executive education.

12 Series Titles

Per Page

Consumer Behaviour and the Arts A Marketing Perspective

Consumer Behaviour and the Arts: A Marketing Perspective

1st Edition


By François Colbert, Alain D’Astous
September 30, 2021

Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry. This book offers a summary of the knowledge garnered in recent decades by ...

The New Arts Entrepreneur Navigating the Arts Ecologies

The New Arts Entrepreneur: Navigating the Arts Ecologies

1st Edition


By Gary Beckman
July 07, 2021

The New Arts Entrepreneur is the first uniquely designed pedagogy for arts entrepreneurship educators and students. Melding an arts-first approach with understandable entrepreneurial concepts and newly formulated tools, the text helps arts students to envision themselves as an entrepreneurial CEO, ...

Managing the Cultural Business Avoiding Mistakes, Finding Success

Managing the Cultural Business: Avoiding Mistakes, Finding Success

1st Edition

Edited By Michela Addis, Andrea Rurale
November 24, 2020

The arts and cultural sector has always been a challenging area in which to find business success; the advent of the global health crisis due to COVID-19 has greatly amplified these challenges. Thanks to the expertise of 22 scholars, this text elaborates on the most common key ...

Marketing Strategy for the Creative and Cultural Industries

Marketing Strategy for the Creative and Cultural Industries

2nd Edition

By Bonita M. Kolb
September 17, 2020

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing ...

Indian Movie Entrepreneurship Not just song and dance

Indian Movie Entrepreneurship: Not just song and dance

1st Edition

By Rajeev Kamineni, Ruth Rentschler
May 29, 2020

One of the world’s most prolific creative industries, the Indian movie industry has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship addresses this omission. For many readers, it might come as a surprise that the Indian movie industry is not just Bollywood and ...

Entrepreneurship for the Creative and Cultural Industries

Entrepreneurship for the Creative and Cultural Industries

2nd Edition

By Bonita M. Kolb
April 07, 2020

Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a ...

Museum Marketization Cultural Institutions in the Neoliberal Era

Museum Marketization: Cultural Institutions in the Neoliberal Era

1st Edition

Edited By Karin M. Ekström
December 13, 2019

This wide-ranging book explores the impact of marketization on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from international cultural institutions are employed to illuminate the topic. Culture and business have become ...

Arts Leadership Creating Sustainable Arts Organizations

Arts Leadership: Creating Sustainable Arts Organizations

1st Edition

By Kenneth Foster
May 02, 2018

The contemporary world faces unprecedented upheaval and change forcing institutions of all types to rethink how they are designed and how they must now function if they are to survive into an uncertain future. The performing arts are no exception; in an era of constant change and ...

Artist Management Agility in the Creative and Cultural Industries

Artist Management: Agility in the Creative and Cultural Industries

1st Edition

By Guy Morrow
April 11, 2018

Artists are creative workers who drive growth in the creative and cultural industries. Managing artistic talent is a unique challenge, and this concise book introduces and analyses its key characteristics. Artist Management: Agility in the Creative and Cultural Industries makes a major contribution...

Visual Arts Management, 2nd Edition

Visual Arts Management, 2nd Edition

1st Edition

By Jeffrey Taylor
November 21, 2017

The arts sector is of vital importance to the global economy and students aspiring to a career in the visual arts are increasingly required to gain an understanding of the business side of the arts world. This textbook introduces the field of arts management with a focus on visual arts. Visual Arts...

Managing Organizations in the Creative Economy Organizational Behaviour for the Cultural Sector

Managing Organizations in the Creative Economy: Organizational Behaviour for the Cultural Sector

1st Edition

By Paul Saintilan, David Schreiber
October 26, 2017

The creative and cultural industries represent a growing and important sector in the global economy. Thriving in these industries is particularly tough and organizations face unique challenges in the digital age. This textbook provides a vivid initiation into the creative industries workplace. ...

Strategic Analysis A Creative and Cultural Industries Perspective

Strategic Analysis: A Creative and Cultural Industries Perspective

1st Edition

By Jonathan Gander
January 24, 2017

Though their primary concern, organizations in the creative industries don’t only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition.   In Strategic Analysis: A creative and cultural ...

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