1st Edition

Race and Racism in the Cultural and Creative Industries

By Nessa Keddo, Clive Chijioke Nwonka Copyright 2026
130 Pages 4 B/W Illustrations
by Routledge

130 Pages 4 B/W Illustrations
by Routledge

130 Pages 4 B/W Illustrations
by Routledge

This book uses rigorous case studies with definitive conclusions and develops a critical Cultural Studies perspective on both the cultural and creative industries (CCIs) and diversity politics. Through examining sophisticated processes through which race is negotiated and produced across film, television, public relations and advertising, this book reveals how these industries... Read more

Introduction

Chapter One: The Diversity Industrial Complex: Critical Perspectives on the UK Screen Industries and Racial Difference

Chapter Two: The Manifestation of Racism in Advertising and Marketing

Chapter Three: Segregated Visibilities: Race, Popular Consecration and the BAFTA Rising Star Awards

Chapter Four: Performativity and Diversity Policy as Strategic Public Relations Tools

Conclusion

Biography

Nessa Keddo is an Associate Professor in Media, Diversity and Technology in the Department of Culture, Media and Creative Industries at King’s College London. Her research explores how diversity and technological advancements affect labour, production and audiences in the promotional industries, spanning across advertising, marketing and the creator and platform economies. 

Clive Chijioke Nwonka is an Associate Professor in Film, Culture and Society in the School of European Languages, Culture and Society within UCL’s Faculty of the Arts and Humanities and a Faculty Associate of the UCL Sarah Parker Remond Centre for the Study of Racism and Racialisation.