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Authorship as Promotional Discourse in the Screen Industries: Selling Genius book cover

1st Edition

Authorship as Promotional Discourse in the Screen Industries Selling Genius

By Leora Hadas Copyright 2020
208 Pages 2 B/W Illustrations
by Routledge

208 Pages 2 B/W Illustrations
by Routledge

208 Pages 2 B/W Illustrations
by Routledge
Also available as eBook on:
This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games. The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception.... Read more

Chapter One: The author in promotion; Chapter Two: Into the authorship matrix: Promotional authorship in the franchise blockbuster; Chapter Three: ‘Starry-eyed, tough-as-nails’: The television showrunner as auteur and as brand; Chapter Four: Opening the branding bottleneck: New models of promotional authorship; Chapter Five: Welcome to the team: promotional authorship in the video game industry; Chapter Six: Conclusion: The undying author

 

Biography

Dr. Leora Hadas is an Assistant Professor at the Department of Cultural, Media and Visual Studies at the University of Nottingham. Her research has been published in Cinema Journal and Critical Studies in Media Communication. Research interests include media industries and production cultures, promotion and paratexts, and sustainability in media production

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