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Base of the Pyramid Markets in Affluent Countries: Innovation and challenges to sustainability book cover

1st Edition

Base of the Pyramid Markets in Affluent Countries Innovation and challenges to sustainability

Edited By Stefan Gold, Marlen Gabriele Arnold, Judy N. Muthuri, Ximena Rueda Copyright 2021
184 Pages 18 B/W Illustrations
by Routledge

184 Pages 18 B/W Illustrations
by Routledge

184 Pages 18 B/W Illustrations
by Routledge
Also available as eBook on:
The Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where BOP markets are located - South America, Asia, Africa and more engineered countries. BOP always addresses the poorest people or socioeconomic order or groups within a country, society, region or... Read more

Preface

Acknowledgements

Part A: BOP Markets

1. The Base of the Pyramid markets in affluent countries: Opportunities and challenges

Stefan Gold and Wolfgang Bichler-Riedl

Part B: Drivers and Barriers of BOP markets

2. Feeding a rich nation. Modern slavery reporting in UK agriculture

Andrew Phillips and Alexander Trautrims

Part C: Roles, Cooperation and Structure in BOP Markets

3. Bottle collectors between societal exclusion and inclusion in affluent countries

Wolfgang Bichler-Riedl, Annika Mies and Stefan Gold

Part D: Design, Integration, Innovation and Change of BOP Markets

4. Varieties of capitalism and the Base of the Pyramid population segment in affluent economies: Discussion on entrepreneurship financing and skills development

Ahmad Arslan, Asif Ruman, Pia Hurmelinna-Laukkanen and Tahir Ali

5. Tiny houses as innovations for Base of the Pyramid markets in Germany: A critical perspective under the lens of sustainability

Anne Fischer and Marlen Gabriele Arnold

6. Far from clean: Labour exploitation in the UK’s hand car wash sector

Akilah Jardine, Alexander Trautrims and Alison Gardner

Biography

Stefan Gold holds the Chair for Sustainability Management at the University of Kassel, Germany.

Marlen Gabriele Arnold holds the chair for Corporate Environmental Management at TU Chemnitz, Germany.

Judy N. Muthuri is an Associate Professor in Corporate Social Responsibility at the University of Nottingham, UK.

Ximena Rueda is an Assistant Professor at the School of Management at the Universidad de los Andes, Colombia.

 

 

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