1st Edition

Base of the Pyramid Markets in Affluent Countries Innovation and challenges to sustainability

    184 Pages 18 B/W Illustrations
    by Routledge

    184 Pages 18 B/W Illustrations
    by Routledge

    The Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where BOP markets are located - South America, Asia, Africa and more engineered countries. BOP always addresses the poorest people or socioeconomic order or groups within a country, society, region or continent, thus, this series contributes a profound understanding of BOP markets across the most important geographical areas around the world and presents valuable insights on how the private sector can work together with other stakeholders to develop and operationalize economically viable business models in BOP markets, all the while contributing to sustainable development. Private actors such as multinationals, SMEs and entrepreneurs have a critical role to play in achieving the Sustainable Development Goals agenda as laid down by United Nations in September 2015. Yet, BOP markets face unique challenges and the private sector alone cannot orchestrate sustainable value creation activities.

    Each volume presents several theoretical strands that highlight the diverse approaches and solutions to developing BOP markets further. Frugal, reverse and inclusive innovations can foster (sustainable) development and provide new business models and value streams that other countries can also benefit from. A variety of stylistic elements, such as research work, interviews and roundtable discussions, offer a wide and vivid impression of ongoing challenges and fruitful solutions.



    Part A: BOP Markets

    1. The Base of the Pyramid markets in affluent countries: Opportunities and challenges

    Stefan Gold and Wolfgang Bichler-Riedl

    Part B: Drivers and Barriers of BOP markets

    2. Feeding a rich nation. Modern slavery reporting in UK agriculture

    Andrew Phillips and Alexander Trautrims

    Part C: Roles, Cooperation and Structure in BOP Markets

    3. Bottle collectors between societal exclusion and inclusion in affluent countries

    Wolfgang Bichler-Riedl, Annika Mies and Stefan Gold

    Part D: Design, Integration, Innovation and Change of BOP Markets

    4. Varieties of capitalism and the Base of the Pyramid population segment in affluent economies: Discussion on entrepreneurship financing and skills development

    Ahmad Arslan, Asif Ruman, Pia Hurmelinna-Laukkanen and Tahir Ali

    5. Tiny houses as innovations for Base of the Pyramid markets in Germany: A critical perspective under the lens of sustainability

    Anne Fischer and Marlen Gabriele Arnold

    6. Far from clean: Labour exploitation in the UK’s hand car wash sector

    Akilah Jardine, Alexander Trautrims and Alison Gardner


    Stefan Gold holds the Chair for Sustainability Management at the University of Kassel, Germany.

    Marlen Gabriele Arnold holds the chair for Corporate Environmental Management at TU Chemnitz, Germany.

    Judy N. Muthuri is an Associate Professor in Corporate Social Responsibility at the University of Nottingham, UK.

    Ximena Rueda is an Assistant Professor at the School of Management at the Universidad de los Andes, Colombia.