1st Edition
Base of the Pyramid Markets in Asia Innovation and Challenges to Sustainability
A. BOP markets 1 Insights into Asian Base of the Pyramid Contexts – Interviews with BOP Experts 2 Benefits of Cross-border Collaboration at Base of the Pyramid Markets for Innovation Improvement B. Drivers and barriers of BOP markets 3 Institutional Voids and Strategic Responses by Multinational Corporations in Base of the Pyramid Markets in Asia C. Roles, cooperation, and structure in BOP markets 4 Business-NGO Collaborations in Turkey: The Bottom-of-the-Pyramid Paradigm D. Design, integration, innovation, and change of BOP markets 5 Systemic Constraints to Financial Inclusion in Bangladesh and Recommended Solutions 6 Contribution and Efficiency of Social Businesses in Poverty Reduction in Iran
Biography
Marlen Gabriele Arnold is a Professor in the field of sustainability. Currently she holds the Chair for Corporate Environmental Management and Sustainability at the Chemnitz University of Technology, Germany.
Stefan Gold is Professor and Chair of Sustainability Management at the University of Kassel, Germany.
Judy N. Muthuri is an Associate Professor of Corporate Social Responsibility at Nottingham University Business School (NUBS), UK, and chairs the Social and Environmental Responsibility Group leading the School’s UN Principles for Responsible Management Education work.
Ximena Rueda is an Associate Professor at the School of Management at the Universidad de los Andes, Colombia.
