Base of the Pyramid Markets in Latin America
Innovation and Challenges to Sustainability
- Available for pre-order. Item will ship after August 19, 2021
This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs.
Deep inequalities, violence and urbanization characterize the region. Despite the reduction of poverty observed during the first two decades of the 21st century, Latin America is the most unequal region in the world. Outside active war zones, the region has the highest homicide rate in the world; and both elements—violence and inequality—are deeply intertwined. Markets have a crucial role to play in closing this gap and offering job and income opportunities, especially to the unemployed youth, paving the way for a safer, more peaceful and sustainable development.
In this book, the authors present a collection of cases in which the private sector (mainly large corporations) have attempted to close the gap in access to goods and services, all with diverse outcomes. The book also offers a theoretical reflection on the role community enterprises that manage common-pool resources and who can play a role in serving markets and creating income opportunities for the rural poor.
The book is recommended for managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential to lift people out of poverty and to promote a more equal society.
Table of Contents
PART I BOP markets
- Insights in Base of the Pyramid contexts in Latin America & the Caribbean – interviews with BOP experts
Marlen Gabriele Arnold and Stefan Hergert
- Commons-based enterprises: organisational challenges of entrepreneurial development in the context of the rural commons
Iván D. Lobo
- Leadership, Organizational Alignment and Partnerships Against Economic Exclusion: What do Uncommon Success Stories Have in Common?
- Scaling up Inclusive Distribution Networks (IDNs): Inertias against Sustainability
Diana Trujillo and Adriana Puerto
PART II Roles, cooperation, and structure in BOP markets
PART III Drivers and Barriers of BOP markets
PART IV Design, integration, innovation, and change of BOP markets
Ximena Rueda Fajardo is Associate Professor at the School of Management at the Universidad de los Andes, Colombia.
Marlen Gabriele Arnold is a professor in the field of sustainability. Currently, she holds the Chair for Corporate Environmental Management and Sustainability at the Chemnitz University of Technology, Germany.
Judy N. Muthuri is Associate Professor of Corporate Social Responsibility at Nottingham University Business School (NUBS), UK , and chairs the Social and Environmental Responsibility Group leading the School’s UN Principles for Responsible Management Education network.
Stefan Gold is Professor and Chair of Sustainability Management at the University of Kassel, Germany.