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Base of the Pyramid Markets in Latin America: Innovation and Challenges to Sustainability book cover

1st Edition

Base of the Pyramid Markets in Latin America Innovation and Challenges to Sustainability

Edited By Ximena Rueda Fajardo, Marlen Gabriele Arnold, Judy N. Muthuri, Stefan Gold Copyright 2022
144 Pages 12 B/W Illustrations
by Routledge

144 Pages 12 B/W Illustrations
by Routledge

144 Pages 12 B/W Illustrations
by Routledge
Also available as eBook on:
This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors, and entrepreneurs. Deep inequalities, violence, and urbanisation characterise the region. Despite the reduction of poverty observed during the first two decades of the 21st century, Latin America is the most unequal region in the... Read more

PART I BOP markets

  1. Insights in Base of the Pyramid contexts in Latin America & the Caribbean – interviews with BOP experts
    Marlen Gabriele Arnold and Stefan Hergert

    2. PART II Roles, cooperation, and structure in BOP markets

  2. Commons-based enterprises: organisational challenges of entrepreneurial development in the context of the rural commons
    Iván D. Lobo

    3. PART III Drivers and Barriers of BOP markets

  3. Leadership, Organizational Alignment and Partnerships Against Economic Exclusion: What do Uncommon Success Stories Have in Common?
    Roberto Gutiérrez

    4. PART IV Design, integration, innovation, and change of BOP markets

  4. Scaling up Inclusive Distribution Networks (IDNs): Inertias against Sustainability
    Diana Trujillo and Adriana Puerto

Biography

Ximena Rueda Fajardo is Associate Professor at the School of Management at the Universidad de los Andes, Colombia.

Marlen Gabriele Arnold is a Professor in the field of sustainability. Currently, she holds the Chair for Corporate Environmental Management and Sustainability at the Chemnitz University of Technology, Germany.

Judy N. Muthuri is Associate Professor of Corporate Social Responsibility at Nottingham University Business School (NUBS), UK and chairs the Social and Environmental Responsibility Group leading the School’s UN Principles for Responsible Management Education network.

Stefan Gold is Professor and Chair of Sustainability Management at the University of Kassel, Germany.

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