1st Edition
Brand Valuation
1. What is a Brand?
2. Brand Value
3. Brands and Accounting Standards
4. The Excess Earnings Method
5. Revenue Premium Method
6. The Relief-From-Royalty Method
7. The Market-based Approach
8. The Cost-based Approach
9. Brands and Valuation Standards
10. Ad hoc Valuation Models
11. Volatility of Brand Value
Biography
Luc Paugam is an Associate Professor at ESSEC Business School, France.
Paul André is a Professor at HEC Lausanne at University of Lausanne, Switzerland.
Henri Philippe is a Partner at Accuracy in Paris, a corporate finance consulting firm, and teaches finance at the University Paris-Dauphine, HEC Paris, and Ecole Nationale des Ponts & Chaussées, France.
Roula Harfouche is a Fellow of the Institute of Chartered Accountants in England & Wales and a partner at Accuracy London, UK.
'The book successfully answers the questions it has raised in its Introduction. It provides a comprehensive overview of the current knowledge and methods necessary to estimate the value of brands. The book flows very well with regard to its structure and contents. Noteworthy are the many examples and case studies that make this rather “intangible topic” very “tangible.”
Alexander Himme, Kühne Logistics University, Hamburg, Germany
