84 Pages
by
Routledge
84 Pages
by
Routledge
84 Pages
by
Routledge
Also available as eBook on:
Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.
The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, considering the impact and implications for communication users and regulators as well as industry... Read more
Acknowledgments
Introduction
Chapter 1. Media and advertising in Korea
Chapter 2. Branded entertainment: Literature review
Chapter 3. Branded entertainment in practice
Chapter 4. Issues, challenges and prospects
Biography
Hyunsun Yoon is Senior Lecturer in Advertising and Marketing Communications in the Faculty of Business at the University of Greenwich, UK. She has researched and published on the subjects of advertising, communications, ageing consumers and the Korean wave. Recent projects include digital vulnerability and empowerment among older consumers.
