Routledge Critical Advertising Studies

Series Editor:

Routledge Critical Advertising Studies tracks the profound changes that have taken place in the field of advertising. Presenting thought-provoking scholarship from both prominent scholars and emerging researchers, these groundbreaking short form publications cover cutting-edge research concerns and contemporary issues within the field. Titles in the series explore emerging trends, present detailed case studies and offer new assessments of topics such as branded content, economic surveillance, product placement, gender in marketing, and promotional screen media. Responding quickly to the latest developments in the field, the series is intellectually compelling, refreshingly open, provocative and action-oriented.

Anyone interested in contributing to the series should contact the series editor Jonathan Hardy at [email protected]

  • Branding Diversity: New Advertising and Cultural Strategies book cover

    Branding Diversity

    New Advertising and Cultural Strategies, 1st Edition

    By Susie Khamis

    Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative, reluctant to represent anything…

    Hardback – 2020-02-20 
    Routledge Critical Advertising Studies

  • Branded Entertainment and Cinema: The Marketisation of Italian Film book cover

    Branded Entertainment and Cinema

    The Marketisation of Italian Film, 1st Edition

    By Gloria Dagnino

    The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products…

    Hardback – 2019-12-04
    Routledge Critical Advertising Studies

  • Alternate Reality Games: Promotion and Participatory Culture book cover

    Alternate Reality Games

    Promotion and Participatory Culture, 1st Edition

    By Stephanie Janes

    Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs). Historically, ARGs are rooted in advertising as…

    Hardback – 2019-08-13
    Routledge Critical Advertising Studies