1st Edition
Branding Diversity New Advertising and Cultural Strategies
By Susie Khamis
Copyright 2020
128 Pages
by
Routledge
128 Pages
by
Routledge
128 Pages
by
Routledge
Also available as eBook on:
Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now... Read more
Introduction
- The rise of programmatic (and problematic) advertising
- Budweiser – reimagining America’s beer
- Gillette – the best a man can be
- Vogue – finally fashioning diversity
- Patagonia – ‘don’t buy this jacket’
Conclusion
Biography
Susie Khamis is Senior Lecturer in the School of Communication at the University of Technology Sydney, Australia.
