104 Pages
by
Routledge
This book critically examines the intersection of influencer marketing, mental health promotion, and contemporary constructions of masculinity.
Focusing on male influencers in the UK, this study considers how Instagram has created space for the public expression and destigmatisation of male vulnerability while simultaneously commodifying mental health discourse. It explores how male fashion and... Read more
Chapter 1: Male Fashion and Lifestyle Influencers: Mental Health and Commodification in the Digital Age
Chapter 2: Self-Branding and the Business Of Vulnerability
Chapter 3: Selling Mental Health: Commodification and Destigmatisation
Chapter 4: From Digital Masculinity to Digital Responsibility
Bibliography
Index
Biography
Ioanna Karagiorgou is a Lecturer in Advertising and PR at London College of Communication UAL, UK.
