132 Pages
14 B/W Illustrations
by
Routledge
132 Pages
14 B/W Illustrations
by
Routledge
132 Pages
14 B/W Illustrations
by
Routledge
Also available as eBook on:
Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding.
Building on literature examining the aesthetics and politics of African luxury, this book demonstrates how leading African luxury brands... Read more
List of Figures
Acknowledgements
1. African Luxury Brands in Global and Local Context
2. From Africa to the World: Cultural Inheritance as Soft Power
3. Back to Nature: Beauty and African Luxury Minimalism
4. Shiny Futures and Afro-Fabulous Queer Luxury
5. From Soft Power to Queer Futures: New Directions for African Luxury
6. Appendix 1: Details on Interviews
7. Bibliography
Biography
Mehita Iqani is the South African Research Chair in Science Communication at Stellenbosch University, South Africa.
