1st Edition
Mapping the Media-Marketing Ecology
1. Introduction 2. Evolution: the media-marketing ecology in formation 3. The media-marketing ecosystem: actors and features 4. Branded content: key actors, forms, and processes 5. Marketing communications, agencies, and intermediaries 6. Key issues for branded content governance 7. AI and marketing communications governance
Biography
Jonathan Hardy is a Professor of Communications and Media at the University of the Arts London, UK. He is Principal Investigator for the Branded Content Governance Project 2022– 2025, funded by UK Research and Innovation.
Iain MacRury is a Professor of Communications, Media, and Culture at the University of Stirling, UK.
Patricia Núñez Gómez is a Professor and Director of the Department of Applied Communication Sciences at the Complutense University of Madrid, Spain.
