1st Edition
Mapping the Media-Marketing Ecology
1. Introduction 2. Evolution: the media-marketing ecology in formation 3. The media-marketing ecosystem: actors and features 4. Branded content: key actors, forms and processes 5. Marketing communications, agencies and intermediaries 6. Key issues for branded content governance 7. AI and marketing communications governance
Biography
Jonathan Hardy is a Professor of Communications and Media at the University of the Arts London, UK. He is Principal Investigator for the Branded Content Governance Project 2022-2025, funded by UK Research and Innovation.
Iain MacRury is a Professor of Communications, Media and Culture at the University of Stirling, UK.
Patricia Núñez Gómez is a Professor and Director of the Department of Applied Communication Sciences at the Complutense University of Madrid, Spain.
