1st Edition
Branding Authoritarian Nations Political Legitimation and Strategic National Myths in Military-Ruled Thailand
Introduction; Chapter 1: Brand new authoritarianism? Chapter 2: Building Thailand’s post-coup brand; Chapter 3: Thailand’s external branding; Chapter 4: Thailand’s internal branding; Chapter 5: Public reactions to nation branding; Chapter 6: From nation branding to political marketing; Conclusion
Biography
Petra Alderman is a post-doctoral research fellow in Leadership for Inclusive and Democratic Politics at the International Development Department, School of Government, University of Birmingham, UK.
“[T]his Routledge-published book is profound, highly citable, empirically rich and well-argued. It will hopefully start a debate over the effectiveness of an authoritarian government’s expanded toolbox, especially compared to the current wave of progressive, democratic resistance among younger Thais. It also adds to the conversation about the waning ability of conservatives to monopolize Thai identity because of a diversifying notion of what is truly Thai. Hopefully, this book can spawn a resurgence of academic literature that explores how authoritarian governments attempt to construct and restrict social attitudes and behaviours.”
Mark S. Cogan, Kansai Gaidai University, Japan in Contemporary Southeast Asia. Vol. 46, No. 1 (2024), pp. 173–75.
