1st Edition

Branding Post-Communist Nations Marketizing National Identities in the “New” Europe

Edited By Nadia Kaneva Copyright 2012
    266 Pages 10 B/W Illustrations
    by Routledge

    278 Pages 10 B/W Illustrations
    by Routledge

    Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.

    List of Figures  Preface  Part I: Promises and Problems of Post-communist Nation Branding  1: Nation Branding in Post-communist Europe: Identities, Markets, and Democracy, Nadia Kaneva  2: Systemic Propaganda and State Branding in Post-Soviet Eastern Europe, Gerald Sussman  3: Brand Interrupted: The Impact of Alternative Narrators on Nation Branding in the Former Second World, Robert A. Saunders  Part II: Agents, Institutions, Practices  4: Redesigning a Nation: Welcome to E-stonia, 2001-2018, Sue Curry Jansen  5: Who Can Play this Game? The Rise of Nation Branding in Bulgaria, 2001-2005, Nadia Kaneva  6: Towards Corpo-nationalism: Poland as a Brand, Paweł Surowiec  Part III. Representations, Mediations, Narrations  7: Branding Slovenia: "You Can’t Spell Slovenia Without Love...", Zala Volčič  8: Vampire Branding: Romania’s Dark Destinations, Alice Bardan and Anikó Imre  9: One Nation, One Brand? Nation Branding and Identity Reconstruction in Post-communist Hungary, Laszlo Kulcsár & Young-ok Yum  10: The Musical (Re)branding of Serbia: Srbija Sounds Global, Guča, and EXIT, Branislava (Brana) Mijatović  Contributors  Index


    Nadia Kaneva is Assistant Professor in the Department of Media, Film, and Journalism Studies at the University of Denver.

    "[T]his book offers a sound platform for reconsiderng the 'natural' evolution of nation-branding and serves as an important and necessary critical addition to post-communist studies literature." -Media, Culture & Society