List of Figures
List of Tables About the Author Acknowledgements
Introduction
Chapter 1 Strategy: The Brand and the Product
Chapter 2 History: Value-centredness in Branding and Design
Chapter 3 Products: Performing Brand Stories
Chapter 4 Context: A Dynamic Learning Process
Chapter 5 Planning: Preparing for the Use of Design Knowledge
Chapter 6 Research: Informing the Design Process
Chapter 7 Innovation: Balancing Coherence and Change
Epilogue
References
Index
Biography
Dr Monika Hestad is a brand and design strategist, an associate lecturer at Central Saint Martins College of Arts and Design in London and heads the consultancy Brand Valley Design. She has more than a decade's experience as a designer, and has conducted branding and design work in high-tech, FMCG and service sectors, private and public, working with brands including Nokia, Yellow Pages, Thrane & Thrane, Kvaerner, NokiaSiemens Networks, Mars, Stokke, Ringnes (Carlsberg), and Procter & Gamble. In addition to regular teaching in London and at the Oslo School of Architecture and Design, she lectures at other prestigious institutions and teaches entrepreneurs and designers in Beijing and Seoul. Hestad has a Masters in Industrial Design from the Oslo School of Architecture and Design and a PhD in Branding and Design from the same school.
