The new edition of Business Practices in Higher Education helps readers understand the true nature of higher education and appreciate how the academy effectively incorporates business practices into everyday work lives. The authors apply business concepts and models and explain how they can be leveraged to improve the overall efficiency and effectiveness of higher education institutions. Useful examples from a wide range of institutions—including small private college, large public universities, and community colleges—address macro-level higher education and student population issues, while also addressing micro-level issues for individual institutions or students. Business practices are critical to the academic, student affairs, and administrative sides of higher education. This book offers aspiring higher education and student affairs professionals an understanding of the fundamental business practices of colleges and universities.
New in this edition:
- Updated coverage of current practice and research
- New chapters on accounting, strategic planning, and fundraising
- End-of-chapter questions for discussion
Table of Contents
Part 1 Environment and Structure
1 Today’s Environment
2 Organizational and Administrative Structures
Part 2 Finance and Funding
3 Economic Principles
6 Budget Basics
Part 3 People and Processes
7 Management Principles
8 Strategic Planning
9 Managing Human Resources: Recruitment, Selection, and Retention of Competent Staff
10 Marketing Basics
Part 4 Perspectives on the Future
12 Where do we go from here? What is next?
Mark A. Kretovics is Associate Professor of Higher Education Administration and Student Affairs at Kent State University, USA.
Erica Eckert is Assistant Dean for Assessment and Accreditation and Assistant Professor in the School of Foundations, Leadership, and Administration at Kent State University, USA.