1st Edition

CIM Revision Cards: Assessing the Marketing Environment

By Diana Luck Copyright 2010
94 Pages
by Routledge

94 Pages
by Routledge

96 Pages
by Routledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily,... Read more
The nature of the organization and the impact of its environment; The micro-environment; Analysis of the competitive environment; The macro-environment; The demographic, social and cultural environment; The economic and international environment; The political and legislative environment; The technical/information environments; Environmental information systems - coping with the challenge of environmental change

Biography

Diana Luck