CIM Revision Cards: Assessing the Marketing Environment: 1st Edition (Paperback) book cover

CIM Revision Cards: Assessing the Marketing Environment

1st Edition

By Diana Luck


94 pages

Purchasing Options:$ = USD
Paperback: 9781856178655
pub: 2009-11-27
Hardback: 9781138440920
pub: 2017-10-27
eBook (VitalSource) : 9781856178662
pub: 2010-09-08
from $11.37

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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.

Table of Contents

The nature of the organization and the impact of its environment; The micro-environment; Analysis of the competitive environment; The macro-environment; The demographic, social and cultural environment; The economic and international environment; The political and legislative environment; The technical/information environments; Environmental information systems - coping with the challenge of environmental change

Subject Categories

BISAC Subject Codes/Headings: