92 Pages
by
Routledge
92 Pages
by
Routledge
92 Pages
by
Routledge
Also available as eBook on:
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily,... Read more
Product proposition and brand management; Channel management; Managing marketing communications; Managing and achieving customers' service expectations through the marketing mix
Biography
Ray Donnelly
