CIM Revision Cards Managing Marketing Performance: 2nd Edition (Hardback) book cover

CIM Revision Cards Managing Marketing Performance

2nd Edition

By Karen Beamish

Routledge

140 pages

Purchasing Options:$ = USD
Hardback: 9780750686433
pub: 2008-02-28
Currently out of stock
$16.95
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eBook (VitalSource) : 9780080560977
pub: 2010-05-14
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Description

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Table of Contents

Preface; Creating the organizational contant for effective implementational of stategy-teams; Organizational culture; Planning and implementing change; Stategic marketing managers' role; Implementing business strategy through marketing activities 1; Implementing business strategy through marketing activies 2; Quality and project management; Innovation and managing external resources; Measurement, evaluation and control; Appendices, Index

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS041000
BUSINESS & ECONOMICS / Management
BUS043000
BUSINESS & ECONOMICS / Marketing / General