CIM Revision Cards Marketing Research and Information: 2nd Edition (Hardback) book cover

CIM Revision Cards Marketing Research and Information

2nd Edition

By John Williams

Routledge

182 pages

Purchasing Options:$ = USD
Hardback: 9780750682947
pub: 2006-11-08
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Description

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised

Table of Contents

Preface; Introduction; Information in the knowledge economy; The marketing database; The marketing research process; Using secondary research; Observation research; Qualitative research; Quantitative data; Questionnaire design; Sampling; Quantitative data analysis; Presenting marketing research;

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS043000
BUSINESS & ECONOMICS / Marketing / General